Associate Regional Sales Director, West (Sephora + Ulta Focus)

Description

We’re looking for a dynamic, results-driven Associate Regional Sales Director (ARD) to support our field sales and education strategy across the Western U.S. market, with a focus on Sephora and Ulta Beauty. This hybrid role blends leadership, strategy, and in-field execution—ideal for a high-performing field leader ready to step into broader responsibilities without the full scope of a Regional Director. You’ll serve as a bridge between our Sales & Education Managers (SEMs) and the National Director, overseeing performance across your sub-region while supporting 2+ direct reports. This is a hands-on leadership role for someone passionate about mentorship, retail relationships, and driving excellence in-store. Travel up to 70% of the time is expected, including occasional overnights and weekends. 

Position Overview: 

The purpose of the Assoc. Regional Sales Director is to manage a regional territory and deliver strong sales results. Territory includes: California, Washington, Oregon, Idaho, Nevada, Utah, Arizona, Montana, Wyoming, Colorado, New Mexico, North Dakota, South Dakota, Nebraska, Hawaii.  

Candidate must reside in the Los Angeles market

What You’ll Do 

Territory Leadership & Field Execution 

• Partner closely with the National Director to drive sales, education, and brand initiatives across the West sub-region. 
• Parter with National Director to develop & implement B&M sales strategy to achieve annual metrics. 
• Manage and coach 2+ Sales & Education Managers or Coordinators, fostering growth and accountability. 
• Conduct regular store visits independently and with SEMs to support field execution, visual merchandising, and retail relationships. 
• Contribute to strategic planning and lead in-market execution for store events, market weeks, and new door openings. 
• Actively connect with district and regional management teams for key retailers to ensure Living Proof is maximizing all market-level opportunities.  
• Oversee the travel and operational budgets for territory. Forecast and manage spending in alignment with the budget. 
• Directly manage and support approx. 30-40 Sephora and Ulta locations with regularly scheduled visits. 
• Execute a monthly event strategy including 6+ corporate and store generated activations.  

Sales, Education & Brand Alignment 

• Analyze regional sales and productivity data to identify trends and opportunities; collaborate with SEM and ND to activate growth-driving strategies. 
• Conduct weekly performance reviews, providing coaching and strategic insights to optimize performance.  
• Deliver advanced training in-store or via cluster events to ensure brand consistency and elevate cast expertise and selling skills. 
• Must have strong relationships with each call door store manager, Sales & Events manager and District Manager. Exposure to Regional Manager. 
• Serve as a brand ambassador in-store, modeling best-in-class service, client engagement, and team support. 

Freelance Talent Management 

• Recruit, onboard, and manage freelance team members to ensure optimal coverage and ROI. 
• Schedule bookings in All Work and provide consistent feedback and coaching to elevate performance. 
• Create call cycles to support sales objectives and approve time sheets. 

Remote Door Support 

• Provide email and virtual support to out-of-scope stores within your region. 
• Build and maintain digital relationships with remote store teams and leadership to ensure visibility and engagement. 
• Plan quarterly in-person visits to remote doors (with manager approval). 
• Track and report performance, KPIs, and recommend support strategies for remote locations. 

Cross-Functional & Strategic Support 

• Act as a liaison between the National Director and field team, communicating priorities, reporting feedback, and ensuring alignment on brand goals. 
• Partner with HQ teams (Sales, Education, Visual Merchandising, etc.) on activations, training content feedback, and door-specific support. 
• Support recruitment and onboarding of SEMs and Beauty Advisors, as needed. 
• Represent the brand in national trainings, events, or field calls as designated. 

Leadership Development 

• Mentor SEM direct report with an emphasis on career development, project ownership, and operational excellence.