Sr. Events Producer (Madison, WI - Hybrid)

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:

This hands-on, highly collaborative, position is responsible for the end-to-end planning and execution of select events.  This role is both strategic and tactical, partnering with a cross-functional team to conceptualize, plan, and execute high-impact events that are true to our mission, bring our brand to life, deliver aligned content that resonates, and deliver tangible business results. Your ability to manage multiple projects simultaneously while maintaining a keen eye for detail will be critical in delivering memorable experiences for our audiences.

Job Responsibilities:
 

Pre-production and planning

• Concept development
  • Partners with cross-functional to define annual event thematic; lead definition of individual event goals, objectives and audience experiences
• Project oversight:
  • Manages end-to-end production of signature events; provides support to other events as necessary
  • Partners with planners and stakeholders to develop over-arching timelines with detailed milestones that encompass planning through execution
  • Oversees project budgets with a focus on ROI and cost-efficiency, processes invoices ensuring accurate coding is used
  • Monitors and tracks event expenses, providing reports and ensuring financial accountability
• Experience
  • Defines the attendee journey, leveraging brand measurement insights of future consideration drivers to create on-brand experiences and activations that deliver against defined goals and objectives
  • Partners with stakeholders to craft post-event attendee (internal and external) surveys to drive continuous improvement
• Content
  • Ensures event content and messaging aligns to defined content strategies, highlighting key business messaging, while meeting compliance standards, including data privacy, financial disclosures, and brand standards
  • Partners with speakers and presenters to align content to event objectives
  • Partners with creative to deliver set design, multi-media elements and any other tactical executions needed to bring the brand to life and deliver on business objectives
  • Owns creation and execution of event run of show documents, prepares audience briefing documents

• Onsite Execution
  • Partners with event planners to manage production crews, stage managers, and booth staff
  • Resolves last-minute issues quickly and calmly
  • Ensures the event follows the planned schedule and transitions smoothly
• Post event reporting
  • Conducts post-event analysis, including attendee feedback, engagement metrics, and ROI.
  • Provides insight to improve future events and support sales follow-up
• General
  • Serves as in-house event production expert
  • Creates standard operating procedure documents and templates leveraging industry best practices
  • Develops and manages positive, collaborative cross-functional working relationships
  • Drive innovation and stay up to date with industry trends and best practices
  • Completes and leverages departmental best practices training

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor’s degree in business or related field; Master’s preferred.
• 5+ years of business, financial services or insurance industry event production experience preferred.
• Strong project management skills required.
• Excellent verbal and written communication skills.
• Ability to work in a highly matrixed organization and manage multiple stakeholders
• Extremely organized with great attention to detail and holds deep value and respect for operational excellence
• Experience with analyzing collected data, creating action plans, and implementing process changes
• Understands the role events play as part of broader integrated marketing plans to deliver business results
• Works effectively in time sensitive environment
• Motiv