Senior Product Marketing Manager

About DrFirst

For 25 years, DrFirst has empowered providers and patients to achieve better health through intelligent medication management. We improve healthcare workflows and help patients start and stay on therapy with end-to-end solutions that enhance prescription access, affordability, and adherence. Our solutions help 100 million patients a year and are used by more than 420,000 prescribers, 71,000 pharmacies, 270 EHRs and health information systems, and over 2,000 hospitals in the U.S. This is a great opportunity to be a part of a successful Healthcare IT company experiencing significant growth. Here you’ll get to work with some of the smartest and most interesting people around, solving unique and complex challenges in healthcare on a scale matched by few companies. If you get excited about stretching yourself in new ways, developing yourself to your fullest potential, and care about working with smart colleagues, we want to talk to you!

Position Overview

DrFirst has a functioning marketing team. Communications, PR, content, and design are in place. What is missing is the strategic center of gravity that makes all of it commercially sharp.

The Product Marketing Manager owns the story. You sit at the intersection of Product, Analytics, and the commercial organization, translating what DrFirst builds into precise messaging that Sales uses to win, Client Success uses to retain, and the marketing team executes against. You are embedded in the product development cycle, not downstream of it.

This role requires both strategic depth and feature-level fluency. You must understand DrFirst's products well enough to write a demo script, train a sales rep on a new release, and articulate the Patient vs. Provider positioning distinction to a C-suite audience, often in the same week.

You set the messaging direction and own the brief. MarCom writes, design produces, and comms amplifies. You define the message, drive quality and speed, and work through MarCom to deliver, and directly with designers and writers when the timeline or complexity requires it.

What you will work on

Messaging Architecture & Commercial Positioning

• Own the master messaging framework for DrFirst's products and solutions, positioning, value props, proof points, and audience-specific narratives, as the single source of truth the entire commercial organization works from
• Position to Patient and Provider audiences: different buyers, different problems, different language, one coherent platform story
• Develop deep familiarity with DrFirst's feature set, enough to write accurately, brief confidently, and train effectively, and keep that knowledge current as products evolve
• Keep messaging current as products change, results come in, and the competitive landscape shifts; deprecate outdated claims proactively

Release Notes & Product-to-Market Translation

• Attend product reviews, sprint demos, and roadmap sessions; identify what matters commercially and translate it into clear, benefit-focused communications before the market hears it elsewhere
• Digest release notes and engineering updates and produce the commercial interpretation: what changed, why it matters to customers, and what Sales and Client Success should say in renewal conversations and new business pitches
• Surface the commercial nuggets buried in technical updates and get them into the hands of the field quickly
• Position each release as evidence of DrFirst's innovation velocity with existing customers, not just a feature announcement

Demo Scripts & Talk Track Development

• Produce the talk track for how DrFirst's products work, the narrative a seller or Client Success manager follows to show value, handle objections, and move a conversation forward
• Join the product development cycle early enough to shape how new features are demonstrated, not just how they are described after the fact
• Develop and maintain demo scripts for key product lines and use cases; update them with each significant release or competitive shift

Commercial Proof Points & Data Stewardship

• Serve as the keeper of DrFirst's performance statistics, the master record of results, program outcomes, and platform metrics used in market-facing messaging
• Work with Analytics and Client Success to surface, verify, and contextualize results; ensure every external proof point is specific, current, and defensible
• Build a repeatable process for capturing and refreshing data so the commercial team never sells with stale or unverifiable claims
• Translate raw results into proof points with proper framing for a brand marketer, a health system executive, or a pharma media buyer

Commercial En