Senior Product Manager, Upstream Marketing

The Senior Product Manager role is a key strategic marketing position located at our North America headquarters in Minneapolis. This role will report to the Senior Director of Business Development and Porftolio Strategy and will have global responsibility for product marketing deliverables for new products from Opportunity Assessment, through the product development process to commercial launch. The Senior Product Manager will build business cases and define project scope for new products supporting our business goals by understanding our markets, customers and competitors.  They will help acheive those business goals by providing voice of business and voice of customer throughout the product development process.

Major Areas of Accountability:

• Primary responsibilities include product development initiatives which support our marketing strategies and initiatives, providing voice of business, voice of customer and developing customer requirements through direct engagement with our customers and commercial teams.
• Collaborate with R&D and downstream marketing teams to translate customer requirements into meaningful product features and negotiate trade-offs necessary to meet technical requirements. Completes functional phase review deliverables.
• Monitors and manages business performance for product(s) including global revenue and margin analysis, market trends and drivers, and global forecasting for new products.
• Responsible for lifecycle management including market concept, product launch readiness, product stability and end of life.
• Work with the rest of the Global Upstream Marketing team to develop and execute the product roadmap strategy including identification of new products, product enhancements, and end-of-life actions.
• Identify and create opportunity assessments including in-depth business case analysis, financial modeling, and strategic prioritization for new pipeline projects in alignment with strategic plans.
• Define global customer needs and feature requirements for future products and assist in the development of long-range product plans.
• Develop, maintain and grow relationships with our commercial teams, key customers and key opinion leaders.
• Evaluate cost reduction initiatives and SKU management for product(s) and product stewardship.
• Evaluate and recommend market opportunities for future product(s) in the portfolio.
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other duties as assigned

Essential Qualifications:

• Bachelor’s degree with 5+ years of relevant experience or a master’s degree with 3+ years of relevant experience
• 1+ years healthcare and/or upstream marketing experience or product development experience

Knowledge, Skills and Abilities:

• Familiarity with Voice of Customer research practices such as qualitative and quantitative studies and translation user needs to product requirements
• 3+ years medical device industry experience in marketing, business development or sales
• Strong leadership in developing comprehensive business assessments, strategies, tactics, and solutions to drive business objectives