Job Details:

Job Description:

Altera is seeking a Digital Marketing Specialist to support the execution and optimization of global digital marketing programs! This role is ideal for a candidate with experience in digital marketing, campaign execution, or marketing operations.

The Digital Marketing Specialist plays a key role in supporting campaigns, marketing automation, database growth, web publishing, and program management. This position works cross-functionally with corporate marketing, regional marketing, content, and operations teams to ensure digital initiatives are executed accurately, efficiently, and on schedule.

This is a hands-on, detail-oriented role with opportunities to grow across multiple areas of digital and demand marketing.

Key Responsibilities

Campaign Execution & Support

• Assist in the execution of integrated marketing campaigns across email, web, and digital channels.

• Build, test, and deploy email campaigns within marketing automation platforms.

• Support campaign asset coordination, timelines, and performance tracking.

• Ensure alignment between campaign messaging, landing pages, and digital assets.

Marketing Automation & Operations

• Support marketing automation workflows, including email nurture streams and audience segmentation.

• Maintain campaign tracking parameters and ensure proper data capture for reporting.

• Assist in building and maintaining automated programs to support lead engagement and lifecycle marketing.

• Troubleshoot basic automation issues and escalate as needed.

Database Growth & Data Quality

• Support initiatives to grow and maintain a healthy marketing database.

• Assist with data segmentation, list uploads, and audience management.

• Help monitor data quality and ensure compliance with data governance policies.

• Collaborate with operations teams to support lead routing and CRM alignment.

Web Publishing & Digital Content

• Publish and update web content using content management systems (CMS).

• Ensure web content aligns with brand, campaign messaging, and SEO best practices.

• Coordinate updates to landing pages and campaign microsites.

• Conduct basic QA testing to ensure proper formatting and functionality.

Program Management & Reporting

• Support project coordination across digital marketing initiatives.

• Track deadlines and deliverables to ensure timely campaign execution.

• Assist with performance reporting across email, web, and campaign metrics.

• Help identify opportunities for optimization based on data insights.

Salary Range 

The pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, trainings, etc. We also offer incentive opportunities that reward employees based on individual and company performance.  

$95.9K - $131.9K USD 

We use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations. 

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 1+ years of experience in digital marketing, marketing operations, or campaign support.

• Strong organizational skills and attention to detail.

• Familiarity with email marketing platforms or marketing automation tools (e.g., Marketo, Eloqua, HubSpot, Pardot, etc.).

• Basic understanding of digital marketing metrics (open rates, CTR, conversions, etc.).

• Strong written and verbal communication skills.

Job Type:

<