Marketing Copywriter

Please Note: Internal Employees, please access the Jobs Hub app on the Workday Dashboard homepage to apply for the position.

The University of Massachusetts Global (UMass Global) is a private, nonprofit affiliate of the University of Massachusetts. Accredited by WASC (Western Association of Schools and Colleges), the university offers undergraduate, graduate, credential, and certificate programs designed to be relevant to more than 90 career paths. UMass Global has ranked consistently among the best in the nation by U.S. News and World Report.

At the University of Massachusetts Global, we value the personal health and financial well-being of our employees. With our affordable and flexible benefit packages we aim to provide peace of mind to allow employees to focus on important aspects of their lives. Our benefits include:

Healthcare

Medical, dental, and vision plans - including health and flexible spending accounts - that cover you and your family.

Work-Life Balance

We encourage a healthy work-life balance, that’s why we offer flexible schedules and remote work opportunities. In addition, we provide generous vacation and sick time and 13 paid holidays which includes a winter break.

Financial Protection

For life's unexpected surprises - we provide life and disability insurance, prepaid legal, identity theft, critical illness, accident, and travel assistance. We also have programs to help you manage student debt offered through SAVI. Employees are also eligible for Public Student Loan Forgiveness.

Tuition Remission

We support the educational goals of you and your family by providing tuition discounts at UMass Global and Chapman University.

Wellbeing

24/7 counseling support, through our Employee Assistance Program, and free premium subscription to Calm for you and your dependents! In addition, our Wellness program provides year-round events that bring together our community and promotes employee well-being.

Retirement

Pre-tax and Roth options with a generous match of 6% and additional employer contribution of 3% - totaling 9%!

The Marketing Copywriter is responsible for developing and optimizing compelling, brand-aligned content that supports all aspects of marketing for UMass Global’s diverse educational programs. This role requires a strategic, data-driven approach to content creation, leveraging AI tools for efficiency and optimization, and maintaining the integrity of UMass Global’s distinctive, student-focused brand voice.

Brand Voice & Tone Guidance
UMass Global’s brand voice is authentic, optimistic, and student-focused. Copy should be clear, concise, and supportive, never condescending or overly formal. Speak directly to the realities of our learners’ lives: their ambition, their challenges, and their drive to advance their careers and support their families. Use language that is inclusive, empowering, and actionable. Headlines and CTAs should be direct and benefit-oriented, following AP Style and our internal brand guidelines.

Remote work from any of the following states – Alabama, Arizona, Georgia, Idaho, Indiana, Massachusetts, Minnesota, Nevada, New Hampshire, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin.

The hiring salary range for this position is $56,617 - $81,000 per year. Offers are determined by a variety of factors, including but not limited to: geographical location, knowledge, skills, years & depth of experience, and equity with internal team members.

TYPE OF SUPERVISION:

Receive direction from the Assistant Vice Chancellor, Marketing.

• Direction – indicates that the incumbent attains specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed. Incumbent typically develops procedures within the limits of established policy guidelines.

POSITION DUTIES AND RESPONSIBILITIES:  

ESSENTIAL FUNCTIONS: 

Content Creation and Optimization

• Write 1–4 blogs per month, plus news stories and press releases, ensuring all content is aligned with brand guidelines and resonates with our primary audience: busy, ambitious working adults seeking flexible, career-advancing education.
• Proactively audit and rewrite existing website copy to ensure it is AI-optimized (AIO) for SEO and user engagement, using data from Looker Studio or Google Analytics to identify underperforming pages and develop a prioritized, strategic content refresh plan.<