Senior Communications Manager, Beauty

About Us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country. 

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.    

About the Role:

The Senior Communications Manager Beauty will manage daily media relations and support major initiatives to create awareness, interest, excitement and true understanding of Dyson, its ethos, its products and technologies, and its future in the US. They will ensure that all Dyson stories and opportunities are maximized in an effective and efficient way.  

The role will be the main media contact for the Beauty Business Unit and will also have cross-functional communications responsibilities [press, influencer] across full Brand, and cross-functionally across other Business Units along with any other applicable new ventures for Dyson. Another Communications area of focus for the role is also overseeing the brand’s Corporate/Internal Communications strategy reflective of their Business Unit in partnership with the Head Of Communications, Dyson Americas, by advocating Dyson’s culture, enhancing employer branding, and facilitating understanding of business goals to support the Americas Leadership Team including the development of our reputation-driving communications, overseeing and executing internal messaging, and strengthening awareness of our corporate narratives.  

Responsibilities:  

Public Relations:  

• PR strategy and management 

• Press relationships 

• Events and briefings  

• Agency management and strategy briefing 

Internal/Corporate: 

• Category and cross-category storytelling 

• Crisis communications by category 

• Larger technology features + public response applicable to market 

• Product and people engagement with quarterly trips to Chicago HQ 

Influencer: 

• Influencer strategy and influencer management  

• Events and briefings 

• Ambassador management and negotiation  

• Community management in partnership with Social 

• Agency management and strategy briefing 

• Contract and rate negotiation 

Cross-Category: 

• Learn and understand full Dyson business: 

• Cross-category 

• Brand storytelling 

• Dyson farming 

• Dyson Institute 

• Dyson family 

• New ventures 

MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES:  

Communications – with Head Of Communications, Dyson Americas guidance: develop, execute and support communications strategies to share Dyson news and elevate Dyson’s reputation externally. Individual is responsible for executing the overall Beauty Business Unit strategy and results across press, influencer, and events. 

• Beauty Communications 

• Work with Head Of Communications, Dyson Americas to set media launch strategies for key products, campaigns, and partnerships that propel Dyson’s reputation forward as key contact for Beauty Business Unit 

• Foster and maintain relationships with industry KOLs across press, industry icons, fashion week designers, and pro/consumer stylists with a goal of 4 meetings a month to immerse self in Beauty category 

• Mana