Email Marketing Manager, NA Business Marketing

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.



About the Team

We’re looking for a highly talented and motivated individual to join our NA Business Marketing (NABM) team as an Email Communications Manager. This role is an essential member of the NABM's Digital Marketing Pod. This B2B digital marketing team focuses on engaging and driving growth among Key Account advertisers through thoughtful and targeted communications. The candidate will develop, deploy, and optimize email campaigns using HubSpot and our internal CRM tools to build stronger relationships with key clients, deliver educational content, and promote TikTok for Business advertising solutions.



The ideal candidate is detail-oriented, analytical, and has experience creating compelling email copy and content while maintaining brand voice and design standards. They are proficient in A/B testing, personalization, and CRM-based automation. This role requires regular performance reporting, collaboration with internal teams to source campaign assets, and providing insights to optimize future communications. Strong collaboration with IMC and partners will be crucial for sharing best practices and audience insights to maximize engagement and impact among high-value business clients.



Responsibilities

- Develop copy, content and strategies to optimize and scale email campaigns.

- Develop a strong understanding of our users and their needs. Work with CRM Communications Lead to optimize strategies and campaigns that help users build repeatable habits and become more engaged with our product.

- Manage and maintain project management base for all email campaigns

- Implement experimentation processes that enable the team to work more efficiently and allow us to run more impactful experiments at a faster cadence.

- Proactively make recommendations to the Digital Marketing team; source case studies, research, playbooks, and other assets from teams to include and repurpose into email content.

- Provide proactive updates on emerging tools/techniques/other brand email successes to continuously make our function better and more efficient.

- Utilize user data to improve the personalization and effectiveness of campaigns overall and advise on the opportunities for targeting within key industry engagements.

- Rigorously monitor campaign and experiment performance and continuously strategize how to improve and unlock additional growth levers.

- Partner with teams to gather data and establish new reports/dashboards; collaborate closely with counterparts in other regions to co-develop creative ideas, learnings, and efficiencies.

- Compile performance reports to brief executive leadership on the performance of marketing initiatives.