Senior Account-Based Marketing Manager

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

This hybrid position requires two days per week in our Austin, TX office. Unfortunately, we are not accepting remote candidates at this time. 

About you

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

About this role 

We’re looking for a Senior Account-Based Marketing Manager to develop and scale our global upmarket strategy. In this critically important role, you’ll be responsible for partnering on the strategy, execution, reporting, and results of our global ABM program.

This role reports to our Sr. Manager of Integrated Marketing and will be based in our Denver office.

What you'll be doing

• Strategic Planning and Execution: Develop and scale the Udemy Business Enterprise ABM program to generate high-quality pipeline and accelerate growth.
• Cross-Functional Collaboration: Partner with Sales to identify, prioritize, and engage target accounts and work closely with our Global Campaigns and Activations teams, performance marketing, and operations team to execute a unified strategy that drives growth in our target verticals and segments.
• Creative Thinking and Content Development: Use your creativity to develop compelling content and personalized experiences that resonate with our target audience.
• Global Marketing Coordination: In addition to building the foundational global program, you’ll collaborate with regional counterparts to ensure consistent execution and alignment with local market needs.
• Process Improvement/Optimization: Turn our ABM efforts into a finely tuned machine! You’ll work cross-functionally to make our sales and marketing ABM processes as efficient and scalable as possible.
• Data Analysis and Reporting: Operationalize ABM planning and reporting to effectively measure and analyze the success of our initiatives, driving continuous improvement in partnership with the marketing team.

What you’ll have

• 5-7 years of demand gen experience in a B2B SaaS environment.
• 2+ years of account-based marketing experience, specifically with Enterprise or Mid-Market focus.
• You’re an ABM expert with a track record of scaling account-based marketing in fast-growing organizations.
• Experience in marketing automation and measurement, specifically in account-based marketing. Very familiar with related tech such as Salesforce, Marketo, 6Sense, Reachdesk, Gong, Tableau, etc.
• Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions.
• A creative mindset – thinking outside the box to create innovative ABM strategies that drive results.
• A love of analytics and a proven track record of using data to measure the success of ABM efforts.
• The ability to quickly adapt and be comfortable in a dynamic environment when priorities and tactics change rapidly.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it. 
  
  
• Learning is what we do – inside and out. Our Learning & Development team is