Aprio PH - Website Analytics & Conversion Rate Optimization Manager

Work with a nationally ranked CPA and advisory firm that is passionate for what's next. Aprio has 15 U.S. office locations, one in the Philippines and more than 1,500 team members that speak 35+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.
Join Aprio PH Growth team and you will help clients maximize their opportunities.  Aprio, LLP is a progressive, fast-growing firm looking for a Website Analytics & Conversion Rate Optimization Manager to join their dynamic team. 
Aprio is looking for a highly skilled and experienced Website Analytics & Conversion Rate Optimization Manager to join the Digital Marketing Team. The ideal candidate will have 5+ years of relevant experience, with a strong focus on Google Analytics 4 (GA4), conversion rate optimization (CRO), user behavioral analysis, and website data reporting. The role will be responsible for maintaining and improving GA4, leading the CRO strategy and implementation, and owning all website reporting.    

Position responsibilities:

• Manage and maintain GA4, including setting up and tracking events and goals. 
• Lead the team in developing and implementing CRO strategies to improve website conversion rates. 
• Analyze website traffic data to identify trends and opportunities. 
• Use behavioral analytics tools such as Crazy Egg to inform page design and improve user journeys. 
• Create and deliver reports on website performance to various internal stakeholders.
• Stay up to date on the latest digital marketing analytics trends and technologies.

Qualifications:

• 5+ years of experience in digital marketing analytics. 
• Strong experience with Google Analytics 4 (GA4). 
• Strong experience with CRO tools and techniques. 
• Experience with behavioral analytics tools such as Crazy Egg.
• Experience with integrating website data into data visualization tools such as Power BI.  
• Excellent analytical and problem-solving skills. 
• Strong communication and presentation skills.

Perks/Benefits We Offer:- Wellness program- HMO coverage- Rewards and Recognition program- Free shuttle service (provided by CDC | for onsite employees)- Free lunch meal (For onsite employees)- On-demand learning classes- Discretionary time off and Holidays- Performance-based salary increase- Discretionary incentive compensation based on client or individual performance- Hybrid set up to selected roles/location, terms and conditions may apply- CPA & Certification Assistance and Bonus Program  What's in it for you:- Working with an industry leader: Be part of a high-growth firm that is passionate for what's next.- A great team: Work with a high-energy, passionate, caring, and ambitious team of professionals in a collaborative culture.- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.- Competitive compensation: You will be rewarded with competitive compensation.  EQUAL OPPORTUNITY EMPLOYERAprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.