Manager, Data and CRM Systems

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Global E-Commerce has an exciting career opportunity for a full time Manager, CRM & Data Systems reporting to the Director, CRM & Data Systems.

This position will work on-site in Miami, Florida.

Position Summary:

 

As a Manager, CRM & Data Systems - you will play a key role in overseeing the development and optimization of Salesforce Marketing Cloud while managing a team of developers.

 

Essential Duties and Responsibilities:
 

1. Salesforce Marketing Cloud Development

• Collaborate with cross-functional teams to understand marketing objectives and translate them into effective Marketing Cloud solutions.
• Provide strategic leadership in the development and enhancement of Salesforce Marketing Cloud solutions.
• Oversee the design and implementation of complex journeys, automations, and email campaigns.

2. Team Leadership

• Manage and inspire a team of developers, providing guidance and support - monitor and analyze.
• Foster a collaborative and innovative team culture focused on achieving marketing automation   excellence

3. Campaign Management

• Develop and execute automated marketing campaigns to nurture leads, drive engagement, and achieve marketing goals.
• Monitor and analyze campaign performance, providing insights for continuous improvement.

4. Data Management and Integration

• Ensure data integrity within Salesforce Marketing Cloud and integrate data seamlessly from various sources to support personalized marketing initiatives.
• Work closely with IT teams to implement data integration solutions and troubleshoot any data-related issues.

5. Technical Expertise

• Stay abreast of the latest Salesforce Marketing Cloud features and industry best practices.
• Provide technical expertise and support to marketing teams in leveraging the full potential of the platform.

6. Collaboration

• Collaborate with marketing, sales, and IT teams to align marketing automation strategies with overall business objectives.
• Conduct training sessions to educate team members on Salesforce Marketing Cloud functionalities.

7. Quality Assurance

• Conduct thorough testing of marketing automation workflows, ensuring accuracy and optimal performance.
• Implement quality assurance processes to guarantee the delivery of flawless marketing campaigns.  

Qualifications and Education:

 

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience as a Marketing Automation Specialist, with a focus on Salesforce Marketing Cloud.
• Leadership experience in a marketing automation role, with a focus on Salesforce Marketing Cloud.
• Proficiency in Salesforce Marketing Cloud configuration and scripting languages like AMPscript, SQL, and SSJS.
• Strong understanding of marketing principles, customer journeys, and lead nurturing strategies. - Familiarity with data management and integration processes.
• Excellent team leadership, analytical, and problem-solving skills.
• Strong communication and collaboration abilities.

Knowledge and Skills:

 

1. Salesforce Marketing Cloud

• Proficient in configuring and optimizing Salesforce Marketing Cloud features.
• Knowledge of AMPscript for scripting personalized content and SQL for querying data.

2. Marketing Automation

• Understanding of marketing automation principles and best practices.
• Experience in designing and implementing automated marketing campaigns.

3. Data Management

• Knowledge of data management processes within Salesforce Marketing Cloud.
• Familiarity with integrating data from diverse sources for personalized marketing.

4. Team Leadership

• Leadership skills to inspire and guide a team of developers.
• Experience fostering a collaborative and innovative team culture

5. Technical Expertise

• Stay updated on the latest features and updates in Salesforce Marketing Cloud.
• Ability to troubleshoot technical issues related to marketing automation.

6. Campaign Management

• Experience in developing and executing marketing campaigns.
• Analytical skills to monitor and optimize campaign performance.

7. Communication

• Strong communication skills to co