Vice President of Sales-Construction Market

Autocar, LLC headquartered in Birmingham, AL, a manufacturer of severe-duty vocational trucks carrying the first specialized truck brand in North America, is the only American-owned and operated original equipment manufacturer (OEM) of trucks. Autocar’s severe-duty vocational trucks provide customers with the perfect tool for their jobs with the most uptime, support, and impact on their bottom line. Autocar collaborates with customers to build trucks to their exact specifications and needs. Autocar’s purpose-built severe-duty refuse truck lines include the Class 6-8 ACMD cabover, Class 8 ACX cabover and the DC-64 Class 8 conventional cab. Autocar recognizes that performance and uptime are everything and offers every customer 24/7 access to its ALWAYS UP® direct factory support center staffed by expert technicians who engineer and build Autocar’s trucks. Autocar promises to provide trucks that deliver the best value, provide the best service, and provide a complete solution for customers’ needs.

Job Overview:

Autocar is seeking a visionary and results-driven Vice President of Vocational Sales – Construction to lead the sales and marketing strategy across all vocational segments. This senior executive will oversee a broad range of commercial functions, including sales intelligence, sales operations, sales engineering, digital marketing, and channel management. The Vice President will lead a high-performing team to drive growth through strategic planning, data-driven execution, and strong cross-functional collaboration. A critical component of this role involves working in close partnership with the Commercial President and the Marketing team to develop, deploy, and measure targeted customer acquisition campaigns.

The Vice President will guide comprehensive market analysis to identify addressable opportunities, generate qualified leads, and shape Autocar’s go-to-market strategies across direct sales, inside sales, and marketing channels.

This leader will also serve as a key steward of the Autocar brand—ensuring consistent, compelling messaging across all touchpoints while maintaining brand integrity. They will play a pivotal role in shaping the front-end of the business, building scalable frameworks for execution, and cultivating relationships with dealers, fleets, and strategic partners to drive long-term value. Success in this role requires a unique blend of strategic vision, hands-on leadership, analytical rigor, and the ability to inspire and align cross-functional teams in a fast-paced, customer-focused environment.

Essential Job Responsibilities:

Strategic Growth Leadership

• Architect and implement the long-term strategic plan to expand market share in the construction segment, including penetration into emerging regional markets and new customer verticals.
• Collaborate with the Commercial President and the Marketing team to develop and execute a marketing strategy that differentiates Autocar in the market.
• Define and own the go-to-market strategy and sales operating model specific to the construction vocation, ensuring alignment with corporate goals and product roadmaps.
• Identify and capture new revenue streams, both within existing accounts and through business development efforts in untapped markets.
• Develop annual sales and business plans aligned with corporate goals, and track performance against key metrics.
• Drive a disciplined sales process that includes forecasting, pipeline management, performance monitoring, and action planning.

 Marketing Strategy and Analytics

• Work with the Commercial President and Marketing team to:

• Develop and implement comprehensive marketing strategies from ideation through deployment.
• Design, manage, and measure integrated campaigns across websites, social media, email marketing, and other channels.
• Analyze campaign performance data to optimize results and uncover areas for improvement.
• Align all marketing initiatives with overarching organizational KPIs.
• Integrate