Senior Data Analyst - Marketing

Description

About CLS Health

CLS Health is a growing healthcare system in Houston, Texas that is taking a different approach to healthcare. We are a physician-led healthcare group that focuses on providing patients with holistic, multispecialty care. We're a dynamic team on a mission to provide better healthcare options for Houstonians! 

Position Overview

We are seeking an experienced Data Analyst to join our Growth Marketing team at CLS Health. This role is crucial in using data to drive SEM strategy, employing statistical techniques to inform design choices for our web design team, and partnering in our marketing strategy by reporting, tracking, and monitoring key marketing metrics such as conversion data, CAC, and LTV.

What You’ll Do

• Drive SEM Strategy: Provide data-driven insights to optimize SEM campaigns across platforms including Google Ads, Microsoft Ads, and Apple Search Ads (Text, Performance Max, Video, App).
• Data Analysis and Reporting: Utilize Google Analytics and data visualization tools (Looker, Tableau) to track, report, and monitor key marketing metrics such as CAC, LTV, and payback period.
• Experimental Design: Design, execute, and analyze A/B tests to refine understanding of marketing impact and inform optimization strategies.
• SQL Proficiency: Use SQL to manipulate and analyze large data sets, providing insights to inform marketing decisions.
• Strategic Partnership: Act as a thought partner in our marketing strategy, providing data-driven insights to support strategic growth initiatives.
• Performance Metrics: Consistently measure, evaluate, and report on the performance of marketing campaigns, offering actionable insights for optimization.
• Collaboration: Partner with the web design team to inform design choices using statistical analysis and experimental data.

Benefits:

• 401(k)
• 401(k) matching
• Dental Insurance
• Disability insurance
• Health insurance
• Life insurance 
• Paid time off
• Vision insurance

Requirements

• Experience: 3+ years of experience in a marketing analytics or similar role, preferably within the healthcare industry.
• Technical Proficiency: Strong working knowledge of SEM platforms, Google Analytics, SQL, and data visualization tools (Looker, Tableau).
• Analytical Skills: Advanced analytical skills with the ability to interpret and extract insights from complex data sources.
• Statistical Knowledge: Proficiency in experimental design and analysis, including A/B testing.
• Metrics-Oriented: Experienced in tracking and reporting key marketing metrics such as CAC, LTV, and payback period.
• Communication: Strong communication skills, with the ability to present insights and recommendations to various stakeholders.
• Self-Starter: Demonstrated ability to work autonomously and manage projects effectively in a fast-paced environment.
• Industry Knowledge: Familiarity with healthcare marketing is preferred.