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Sr. Regional Marketing Manager

Intercom
San Francisco, United Statesfull_timeVerifiedPosted 3 Jun 2023
💰 $218,520/yr($161,460/yr$218,520/yr)

About the role

Intercom is redefining how businesses support their customers using powerful messaging and automation.

Customer service teams from more than 25,000 global organizations, including Atlassian, Amazon and Lyft Business, rely on Intercom to deliver efficient and personal customer experiences at scale. Intercom is used to send over 500 million messages per month and enables interactions with over 600 million monthly active end users. 

Join the company helping businesses grow revenue through in-product messaging, and so much more!

What's the opportunity? 🤔

At Intercom we firmly believe in the power and importance of creating world-class brand interactions and experiences - big and small - that directly contribute to the success of the business. As the Senior Regional Marketing Manager, you’ll be at the heart of our field marketing strategy, connecting Intercom to customers and prospects in a number of regions.

You’ll define an events strategy that supports our company strategy and meticulously plan, promote, and execute dozens of activities as well as account-based marketing tactics throughout the USA. You’ll ensure that the program is successful and pay close attention to the details and budgets for each event or tactic you execute with strong ROI goals. We want to see enthusiastic candidates with superb organization, fresh ideas, and a knack for marketing that impacts revenue.

This role is open to candidates in the San Francisco Bay Area and Chicago Metropolitan Area. 

What will I be doing? 🚀

  • Executing event plans that support our company strategy

  • Organizing and hosting online and in-person events that focus on community and create net-new sales opportunities, accelerate existing opportunities and deepen our customer relationships

  • Manage all aspects of event coordination including: strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics, budget

  • Collaborate with the AMER sales regional leadership teams to develop and implement a strategy that combines events across the different stages of the funnel

  • Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Intercom’s objectives and target audience

  • Assist regional sales by increasing local/regional brand awareness and driving leads and MQLs in the region

  • Collaborate with demand generation and marketing operations team to develop metrics to measure the success of all initiatives

  • Track results of all campaign activities and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)

What skills do I need? 📖

  • You have 4-6 years of marketing experience at a technology company

  • You have experience implementing and executing an event strategy across multiple locations

  • You have experience managing budgets and are comfortable with numbers

  • You have strong project management and organizational skills, leaving no detail untouched

  • You have an understanding of the foundations of marketing and how events can play a critical part in moving the business forward

  • Your communication skills are out of this world; you are able to clearly and concisely craft messages to internal and external stakeholders, including presenting to management teams

  • You have strong stakeholder management skills and are comfortable managing expectations and keeping teams on track

  • Experience working in hyper-growth global SaaS, B2B organizations

  • Experience in Salesforce, Marketo, Tableau, project management tools is a plus

Benefits 😍

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :)

  • Competitive salary and meaningful equity

  • Fully funded comprehensive medical, dental, and vision coverage

  • Regular compensation reviews - great work is rewarded!

  • Open vacation policy and 10 corporate holidays

  • Paid Parental Leave Program

  • 401k plan

  • In-office bicycle storage

  • Fun events for Intercomrades, friends, and family!

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $161,460.00 - $218,520.00. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay ran

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Company

Intercom

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