Senior Product Marketing Manager - Operational Technology

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

Role:

We are seeking a Senior Product Marketing Manager for Operational Technology who is craving to be part of a fast-growing company AND a best place to work company. We are looking for someone that will thrive as an individual contributor on our talented product and solutions marketing team, while being able to guide junior team members. This ideal candidate will have a proven track record in being able to work across marketing disciplines and cross functionally to drive new programs at scale. This role will be responsible for the development and execution of multi-product marketing strategies, positioning and messaging horizontal and industry-specific applications, marketing content for product launches, events and sales enablement, and go-to-market plans for our operational technology products and solutions. Strong communication skills are a must. The ideal candidate will have familiarity with connected worker and operational technology (OT) solutions.  

What you get to do in this role:    

• Work across product marketing teams to create foundational messaging and content that drives alignment across internal and external audiences for operational technology 

• Support marketing teams with product and solution marketing content for campaigns and programs to generate leads and engage customers along their ServiceNow journey 

• Collaborate with product management, field sales, and customers to create and amplify persona-based messaging and use cases that resonate with OT and IT leaders 

• Build sales enablement assets for different field roles that support identifying, creating, and closing OT product and solution opportunities at scale 

• Help support and manage key digital and physical events including speaker selection, content reviews, and messaging support 

• Write and edit content such as case studies, videos, website copy and customer presentations 

• Deliver content for product launches maintaining high quality standards and a timely completion 

• Collaborate with AR, PR, and partners on thought leadership to build industry momentum for OT 

• Participate in social marketing and blogging activities to drive awareness 

• Track and report progress to internal and external stakeholders 

Qualifications

To be successful in this role you have:

• 8+ years of product/solution marketing/management  

• 3+ years of experience in marketing or implementing operational technology 

• Very strong written and oral communication skills 

• Experience in B2B marketing, with basic understanding of marketing to sales funnel, go-to-market, and lead management processes and technologies 

• Customer-driven with an understanding of customer needs across multiple types of manufacturing organizations and asset-intensive industries 

• Excellent people skills to interact with peers, colleagues, customers, partners, cross-functional teams, and other third parties 

• Bachelor’s degree or equivalent experience 

• Up to 10% travel 

 

FD21