Senior Manager, Web Strategy

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities.

We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

NBCUniversal is seeking a Senior Manager, Web Strategy to join the Growth Go-to-Market team within its direct-to-consumer digital video streaming business. You will report to the Director, Web Strategy, will lead experimentation strategy and own the logged-out PeacockTV.com experience (including homepage and landing pages) as a key acquisition surface, guiding a cross-functional roadmap and a team responsible for execution.

You need to be a proactive, detail-oriented self-starter with high attention to detail, maintaining and prioritizing a roadmap of experiments based on evolving business goals. Ideally, you are an expert in leading cross-functional workflows and CMS-based conversion-focused web experiences and have a passion for experimentation.

Responsibilities:

• Lead experimentation strategy, roadmap, and testing philosophy for experimentation on PeacockTV.com, prioritizing experiments that have the greatest potential for business growth
• Demonstrate strong POV on the future of experimentation and develop action plan for moving the business toward it
• Guide and optimize partnerships with experiment, personalization, and acquisition tooling vendors to maximize business growth and ROI
• Translate experiment results into actionable insights to influence future strategies for web and across the business
• Partner with multiple cross-functional teams (Commerce Product, Product Marketing Design, Product Marketing Strategy, Platform Operations, Decision Sciences, Performance Marketing, and Legal) to strategize and execute go-to-market plans for major content moments on our website
• Leverage analytics tools (Adobe Analytics, heatmap tooling, etc.) to track page performance, user behavior, and conversion trends, to generate insights and inform future experimentation strategies
• Monitor competitor strategies and industry trends to identify new opportunities for innovation and best practices
• Build, mentor, and scale a high-performing team focused on experiment ideation and execution and landing page strategy and development

Qualifications

Basic Qualifications:

• 6+ years of experience in web production, experimentation strategy and execution, content marketing, or digital strategy, preferably within a media environment
• 2+ years working with personalization and/or AI tooling to help execute experiments
• Deep experience leveraging CMS and experimentation platforms (e.g., Optimizely) to drive acquisition and conversion performance
• Strong analytical skills with experience using analytics tools to generate insights and inform experimentation strategy
• Expert in landing page and content marketing concepts, including SEO, user experience, and paid marketing and website-focused goals and KPIs 
• Experience managing complex workflows and prioritization using project management tools (e.g., Air