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Digital Executive Producer, WFTS

The E.W. Scripps Company
United Statesfull_timeVerifiedPosted 11 Mar 2025

About the role

WFTS, the ABC station in Tampa, Florida, owned by The E.W. Scripps Company, is searching for an aggressive and proven leader to join our team as a Digital Executive Producer. If you love news, this busy news market is for you— sunshine, beaches, and palm trees are a bonus!

The Digital Executive Producer will handle planning, assigning, and prioritizing daily digital content and breaking news coverage. The EP will be a hands-on strategic and creative force to help oversee and create content optimized for multiple platforms that align with a strong content strategy.

This position will also oversee digital content producers in a fast-paced environment. In this role, you will also attend daily editorial meetings and lead digital discussions of news coverage with our team of journalists. This position requires a strong understanding of social media and the unique challenges and opportunities on each platform. We seek someone skilled in sourcing and enterprising story ideas. Apply today to work in a supportive newsroom!

WHAT YOU'LL DO:

  • Work with digital content producers and developers.

  • Work in conjunction with news management to coordinate the daily news operations for websites and other digital platforms.

  • Monitor web analytics to assess user experience, site stickiness, and engagement on a daily basis. 

  • Address issues and evolve the site's tactical execution plan to grow web page views and unique visitors.

  • Produce the sites' content to optimize the user experience by being attentive to live web metrics and user experience best practices.

  • Enhance the news content with outside links, maps, and slideshows.

  • Work with news management to set up processes and systems for the migration of multimedia content to new media platforms, including video, audio, still photos, and graphics.

  • Plan the online coverage of major news events, breaking news, and severe weather to ensure high-quality, consistent community coverage online.

  • Conceive of and supervised the building of special sections and site features to enhance coverage and increase user engagement.

  • Manage user-generated content on all sites, with editorial direction of the Director, Digital and/or News Director.

  • Manage content plans for niche sites, sales-oriented micro sites, and any other business. 

  • Work closely with other station departments, including sales and marketing, as needed on site and station initiatives that require content integration.

  • Perform other duties as assigned.

WHAT YOU'LL NEED:

  • BS/BA in related discipline preferred or equivalent years of experience

  • Generally 8+ years of experience in a related field preferred

  • Prior managerial experience preferred

WHAT YOU'LL BRING:

  • Must demonstrate good journalism and writing skills (including AP- style) as well as an understanding of current events

  • Must understand basic journalism legal principles

  • Must be able to multitask, meet deadlines, and work under pressure

  • Ability to work in a dynamic, fast-paced newsroom environment 

  • Project leadership skills

  • Working knowledge of online content-management systems 

  • Ability to work with online metrics and analytics 

  • Working knowledge of web-design tools 

#LI-SM2

#LI-ONSITE

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on

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