Vice President of Global B2B Campaigns

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

We are seeking a visionary and results-driven Vice President of Global Campaigns to lead our dynamic marketing team. In this senior leadership role, you will be responsible for developing and executing integrated marketing campaigns on a global scale to drive brand awareness, customer acquisition, and revenue growth. As the Vice President of Global Campaigns, you will play a pivotal role in shaping the overall marketing strategy, collaborating with cross-functional teams, and driving the success of our campaigns across various regions.

Key Responsibilities:

1. Global Campaign Strategy: Develop and lead the global campaign strategy, aligning with the company's overall marketing and business objectives. Identify target audiences, key messages, and campaign themes to resonate with customers worldwide.

2. Cross-Functional Collaboration: Work closely with regional marketing teams, product marketing, content, creative, and sales to ensure seamless integration and execution of global campaigns across multiple channels and markets.

3. Brand Consistency: Maintain brand consistency and messaging coherence across all global campaigns to strengthen brand recognition and positioning.

4. Campaign Development: Oversee the end-to-end campaign development process, from concept creation to execution, ensuring that campaigns are innovative, engaging, and drive measurable results.

5. Budget & Agency Management: Effectively manage the marketing campaign budget, allocating resources strategically to maximize ROI and achieve campaign objectives. Effectively build and maintain relationships with key agencies tasked with creating campaign elements.

6. Data-Driven Approach: Utilize data and analytics to measure campaign performance, optimize campaigns in real-time, and provide actionable insights to guide decision-making.

7. Thought Leadership: Drive thought leadership initiatives to position the company as an industry leader, collaborating with key stakeholders to showcase expertise and value to customers.

8. Team Leadership: Inspire, mentor, and lead a high-performing global campaign team, fostering a collaborative and innovative culture that encourages continuous learning and professional growth.

9. Market Trends: Stay abreast of industry trends, emerging technologies, and marketing innovations to drive continuous improvement and competitive advantage.

10. Stakeholder Communication: Regularly communicate campaign performance, initiatives, and strategies to executive leadership and key stakeholders, providing updates on progress and results.

As the Vice President of Global Campaigns, you will have a unique opportunity to shape the company's global marketing efforts and play a vital role in achieving our growth objectives. Join our passionate and dynamic team, and together, let's revolutionize the industry with our innovative campaigns and drive unparalleled success on a global scale. Apply now to be a part of our journey!

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications:
• 12 or more years of work experience with bachelor’s degree in marketing, Business, or a related field. MBA or advanced degree is a plus.
Preferred Qualifications:
• 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD)
• Extensive experience (10+ years) in B2B marketing, with a focus on global campaign development and execution.
• Proven track record of developing and implementing successful global marketing campaigns that drive business results and revenue growth.
• Strong leadership skills with the ability