Director, Digital Marketing, Growth & Performance

Director, Digital Marketing – Growth & Performance

Annual Compensation Range: $125,000 – $135,000, Full-time, Benefit Eligible
Location: Hybrid – Greenville, SC
Travel: May require up to 20% travel (corporate HQ quarterly, sales/recruiting strategy sessions, agency/vendor visits, etc.)

The Opportunity

Ob Hospitalist Group is seeking a Director, Digital Marketing, Growth & Performance to lead the next phase of growth across two brands: Ob Hospitalist Group and its newly launched service line, Obtelecare. 

This role owns the digital ecosystem, demand generation strategy, and clinician recruiting marketing efforts that support a growing B2B healthcare organization. The Director will be accountable for driving measurable growth across hospital decision-maker audiences and clinician recruiting pipelines, while building scalable digital infrastructure and modern performance marketing capabilities.

This is a highly visible leadership role within a growing organization with meaningful future growth potential. The ideal candidate brings a strong growth mindset, is comfortable building and optimizing in a dynamic environment, and balances strategic leadership with hands-on execution.

This is an opportunity to build and lead a modern growth marketing function within a mission-driven healthcare organization. The Director will play a critical role in shaping how Ob Hospitalist Group and Obtelecare digitally grows, competes, and scales—while making a meaningful impact on maternal healthcare delivery nationwide.

What You’ll Do

Digital Strategy & Platform Ownership

• Own the end-to-end digital marketing strategy for Ob Hospitalist Group and Obtelecare, including website experience, SEO, paid media, and analytics.
• Lead the OBHG website rebuild and ongoing optimization to support conversion, storytelling, and scalable growth.
• Establish digital foundations that support future service line expansion and evolving business needs.
• Analyze Google Analytics and website performance reports, translating traffic trends and user behavior into actionable insights that guide content and campaign decisions across the marketing team.
• Partner with internal stakeholders to ensure digital platforms align with enterprise priorities.

Demand Generation & Growth Marketing

• Own demand generation strategy in collaboration with marketing leadership, targeting B2B hospital decision-makers across segments and program models.
• Drive pipeline growth through integrated digital campaigns, content amplification and paid media.
• Partner closely with Business Development and Sales leaders to align audience targeting and performance goals.
• Support account-based and segmented growth strategies aligned to complex healthcare buying cycles.
• Lead a culture of testing, learning, and optimization across channels, messaging, and conversion paths.

Recruiting & Clinician Marketing

• Own clinician recruiting marketing strategy, supporting workforce growth through targeted digital campaigns and content.
• Partner closely with Recruiting to analyze performance trends from marketing campaigns, webinars, and digital programs, translating engagement and conversion data into insights that connect marketing efforts to clinician pipeline growth and hires.
• Lead clinician ambassador and influencer initiatives to amplify authentic clinician voices.
• Partner with Recruiting and Clinical leadership to align marketing strategies with hiring priorities and clinician engagement goals.

Advertising & Agency Management

• Lead the onboarding, management, and performance of a new advertising agency partner.
• Oversee paid media strategy and execution across channels (search, social, display, programmatic).
• Ensure agency partners are aligned to growth objectives, performance metrics, and brand standards.
• Optimize media investment to maximize ROI and measurable business outcomes.

Social Media & Digital Amplification

• Oversee organic and paid social media strategy across both brands.
• Guide amplification of clinician stories, thought leadership, and campaign content across digital channels.

Marketing Operations, Analytics & Performance

• Own marketing performance measurement, reporting, and optimization across digital, demand, and recruiting efforts.
• Establish KPIs, dashboards, and insights that inform prioritization and continuous improvement.