Business Development Representative

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $68,000, bonus eligible

WORK TERRITORY: Remote – FL, South Miami to Key West

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources, and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

JOB SUMMARY:
The Business Development Representative for La Rubia is responsible for maintaining an adequate and strategic presence in their respective territory. This position works with wholesaler equivalents and the Area Manager to ensure maximum saturation of company products in the relevant territory. Primarily focused on both on & off premise sales, this position must also possess the ability to develop sound relationships with accounts, and to discern the most effective ways to support said accounts. This position troubleshoots with clients to guarantee products are delivered and present when needed. This position crafts and works towards goals and targets in line with company strategy and under the overall direction of the Sales Director. This position is mainly responsible for acquiring and maintaining sound and product-focused relationships with on-premise and off-premise retailers.

JOB RESPONSIBILITIES

• Builds relationship with local wholesaler team(s): sales reps, merchandiser, team leads, sign-shop, etc. Assists wholesaler representative with the selling-in of trade solutions, sampling activations, and POC placement. 

• Implements sales performance measures and targets using brand priorities with wholesalers while assisting in achieving expected results. 

• Makes daily decisions regarding retail inventory levels using past sales history, sales data tools, and changes in climate, competitive activity and special promotional activities. 

• Utilizes sales history, data tools, and competitive activity to manage territory and retailers. 

• Promotes and builds brewery awareness. 

• Executes events and promotional activities – sampling, training, festivals (may include evenings and weekends). 

• Improves velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, securing features, and developing promotional programs. 

• Adheres of local alcoholic beverage laws. 

• Establish regular contact and build relationships with key decision makers at key accounts with a focus on “pull through” not “force in” sales technique.

• Establish an action plan prior to visiting market, utilizing sales reps, VIP information and appropriate collateral/sales materials. 

• Assist all distributor partners in promoting sales of the products, brewery programming and initiatives, and helping build consumer acceptance of the products. 

• Manage distributor partner activity, including, but not limited to, inventory management and forecasting, program development and implementation, monthly and quarterly sales meetings, and promotional calendar development and execution. 

• Conduct promotions at bars and restaurants, samplings at retails stores and brewery visits for retailer. 

• Manage each event from beginning to end, in terms of support, POS, manpower, etc. ensuring the best possible consumer experience.

• Perform ongoing quality control of beer outside of brewery. 

• Follows consistent