Senior Product Marketing Manager - Business Applications & Agents
MicrosoftAbout the role
We’re looking for a Senior Product Marketing Manager - Business Applications & Agents to drive cross-portfolio storytelling for Microsoft Business Applications and Agents—connecting the value of our agentic business applications portfolio into a cohesive narrative customers can understand and adopt.
In this role, you will own marketing motions across web and social, build high-quality content for customers, field sellers, and partners, and lead end-to-end event marketing for both first-party and third-party moments—from planning and messaging to asset creation and measurement.
You will partner across product marketing, engineering, sales, partner, and central marketing teams to align narratives, launch plans, and channel execution—bringing clarity to ambiguity and ensuring we show up consistently across touchpoints with measurable impact.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
Cross-Portfolio Messaging & Positioning
- Develop and evolve cross-portfolio messaging that connects Business Applications, Copilot experiences, and agents into an integrated customer value story (e.g., from insight to action across sales, service, finance, operations, and low-code).
- Translate product strategy and roadmap into clear narratives, customer-ready proof points, and simple “why it matters” talk tracks tailored to executives, IT, and line-of-business audiences.
- Partner with product marketing leads across the portfolio to align launch calendars, core messaging, and channel plans—reducing fragmentation and improving time-to-market for shared stories.
- Bring customer, partner, and field feedback into planning to improve narrative clarity, address objections, and refine prioritization of content and campaigns.
Web, Social & Events
- Own the cross-portfolio web experience for Business Applications and Agents: relevant landing pages, solution pages, narrative flow, and content plans that improve discoverability, comprehension, and conversion.
- Build and run social storytelling that amplifies launches and campaigns, in partnership with comms/social teams
- Create compelling content for customers, field, and partners (e.g., pitch decks, blog posts, videos) that scales core narratives across channels.
- Define content measurement and optimization loops (e.g., web engagement, campaign performance, asset usage, pipeline influence), and use insights to iterate priorities and improve effectiveness.
- Lead planning and execution for first-party and third-party events (keynotes, breakouts, partner events, industry conferences): abstracts, speaker briefs, demos/talk tracks, booth narratives and experiences, and post-event nurture content.
Other
Qualifications
Required/minimum qualifications
- Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in product marketing/integrated marketing/go-to-market
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in product marketing/integrated marketing/go-to-market
- OR equivalent experience.
Additional or preferred qualifications
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing/integrated marketing/go-to-market
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing/integrated marketing/go-to-market
- OR equivalent experience.
- Experience leading channel execution across web and social, including editorial planning, copy development, stakeholder alignment, and performance measurement.
- Experience creating high-quality, audience-specific content for customers, field sellers, and partners.
- Experience leading cross-functional workstreams, influencing w
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