Director of Donor Advising and Communications

Description

POSITION TITLE: Director of Donor Advising and Communications

FLSA CLASSIFICATION: Exempt-Administrative

REPORTS TO: President/CEO

POSITIONS SUPERVISED: None

POSITION OVERVIEW: The Director of Donor Advising and Communications is responsible for planning, developing, managing and executing a diverse marketing, communications, and fundraising strategy to support the organization’s goals. The position is responsible for expanding the name recognition and branding of the agency, identifying and developing funding sources, nurturing key external relationships and overseeing the execution of fundraising events. The Director may supervise other staff and volunteers assigned or recruited to help fulfill this responsibility.  

ESSENTIAL POSITION RESPONSIBILITIES:

1. Designs, implements and manages all fundraising initiatives including annual giving, endowment, capital campaigns, special projects/events, and other solicitations.
2. Develops marketing and branding strategies, develops supporting & promotional materials, including marketing, print, and website content.
3. Plans and implements a minimum of one major fundraising event per year to generate funding and increase awareness for the agency.
4. Develops and implements appropriate direct mail campaigns that includes mid and year-end appeals. This includes creation of mail piece, tracking and appropriately thanking donors.
5. Identifies and personally cultivates and solicits major donors and prospects ($1,000 - $100,000).  
6. Produces major donor, board, and special category solicitations/support materials with the intent to retain or upgrade gifts when possible. Cultivates donors by producing specialized correspondence, preparing letters of acknowledgment, scheduling, and attending in-person visits. 
7. Oversees all aspects of the Endowment Fund, including achieving growth goals.  
8. Develops and grows individual donor base. Nurtures relationships with current and potential corporate and foundation sponsors, and individual donors.  
9. Stays informed of current and changing tax laws as they apply to philanthropy, participates meaningfully in local community activities so that a positive agency presence will be felt throughout the community; becomes a member and participates in local development associations.
10. Develops a program of public information related to the financial needs of the agency in order to facilitate the achievement of Marketing and Development Goals, including communication with local media (radio, TV, print media), brochures, Event Sales Pieces and Programs, Information Pieces, Annual Reports, and other support materials.
11. Maintains all development files and records regarding prospective contributors on all levels and assures that all other necessary records are available as needed for smooth development and auditing operations. Understands and/or establishes all administrative systems and procedures to track, record, report, acknowledge, and recognize all contributions and ensure the accuracy and timeliness of all fundraising, prospect, donor, and fundraising volunteer communications.
12. Develops and executes programs for online giving and email solicitations. 
13. Conducts initial vetting of potential Board members in accordance with the needs of the agency, and makes recommendations to the CEO. Establishes and builds relationships with Board members and committee members of MHA to assure their participation in and support of agency projects and activities.
14. Shape, manage and drive the implementation of an effective outreach and communication campaign to educate and cultivate community support.
15. Develop and implement cost-effective marketing and outreach strategies to communicate with a range of constituencies through printed and electronic media.
16.  Communicate and collaborate with a range of people and organizations.
17. Arranges for professional photoshoots and maintains image and logo files.
18. Create, write, edit and produce press releases, publications, videos, exhibits, and printed and digital materials, including annual reports.
19. Update and maintain organizations website, on-line publications, and social media.

OTHER POSITION REQUIREMENTS:

1. Maintains acceptable overall attendance record, to include department staff meetings, agency meetings, and trainings as required. Ensures appropriate notification to supervisor for absences, and ensures that work is covered. Flexible in work schedule when needed.
2. Exhibits appropriate level of technical knowledge for the position.  
3. Produces quantity of work necessary to meet job requirements.  
4. Works well with a team, keeps oth