Business Development & Community Engagement Senior Specialist

At Affinity Plus every employee understands how their work affects our members experience and we strive to provide an experience that can't be found anywhere else. Great service starts with great employees and that is why we focus on providing not only the best place our members will ever bank but the best place our employees will ever work. Between our one of a kind culture, incredible benefits, and work/life balance; we believe you will feel the Affinity Plus difference.

Position Summary
The Business Development & Community Engagement Senior Specialist serves as a strategic ambassador for Affinity Plus, driving membership growth, strengthening community relationships, and advancing the credit union’s mission through high-impact marketing, partnerships and engagement strategies.
This role leads the development and execution of integrated business development and community engagement strategies that expand Affinity Plus’ reach, deepen trust, and deliver measurable value to members and communities. By aligning local market opportunities with enterprise priorities, this role plays a critical part in sustainable growth and community impact.
Working cross-functionally, the the Business Development & Community Engagement Senior Specialist ensures that business development, partnerships, and community initiatives are strategically aligned, scalable, and reflective of the credit union’s member-first values.

Duties & Responsibilities

Business Development & Branch Marketing Strategy
• Lead the development and execution of regional business development and marketing strategies to drive membership and loan growth.
• Partner with branch leadership to identify local market opportunities and implement targeted growth initiatives.
• Expand and strengthen Select Employer Group (SEG) and Preferred Partner programs to increase member acquisition and engagement.
• Develop scalable tools, playbooks, and training resources to enable consistent, high-impact marketing and business development opportunities across markets.
• Lead marketing and business development initiatives tied to branch openings, mergers, and market expansions.
• Partner with internal stakeholders to advance and sustain initiatives tied to the credit union’s low-income designation goals.

Community Engagement & Strategic Partnerships
• Lead the development and execution of a comprehensive community engagement strategy aligned with enterprise growth and brand objectives.
• Identify, cultivate, and manage strategic partnerships that deliver mutual value and strengthen Affinity Plus’ presence in the community.
• Oversee community engagement programs, sponsorships, and signature initiatives (e.g., Polar Plunge, Plus It Forward Day), ensuring alignment with brand and impact goals.
• Collaborate with Marketing and Communications to amplify community impact, financial education, and partnership storytelling.
• Expand access to financial wellness programs and resources through community channels and partnerships.
• Provide strategic guidance and support to branch leaders in developing and executing localized engagement strategies.
• Manage community partnership intake, evaluation, and decision-making processes to ensure alignment and impact.

Program Management
• Oversee planning, execution, and continuous improvement of community initiatives, events, and engagement programs.
• Manage community engagement budget, ensuring effective allocation of resources and strong return on investment.
• Coordinate organizational presence at key community events and ensure consistent brand representation.
• Support employee volunteer programs and internal engagement initiatives that reinforce culture and community impact.
• Build and maintain systems and processes that improve efficiency, scalability, and visibility of business development and engagement efforts.
• Other duties as assigned.

Minimum Qualifications and Skills
Required Knowledge
• 5+ years of experience in community engagement, business development, or marketing.
• Broad cross-functional knowledge of department's role and how it connects to operations, functions and services.

Qualifications and Skills