Jobs and Careers

Senior Director, Head of US Wealth Marketing

New York City, United Statesfull_timeVerifiedPosted 15 Sept 2025

💰 $170,000/yr($120,000/yr – $170,000/yr)

About the role

At Barings, we are as invested in our associates as we are in our clients. We recognize those who work diligently for us and reward them for personal and professional integrity, communication skills, distinct competencies and expertise in specific strategies, ability to collaborate as a team member and true dedication to the interests of our clients.

We thank you for your interest in joining the Barings team, and invite you to explore our current employment opportunities.

Title: Senior Director, Head of US Wealth Marketing

Business Unit: Marketing

Location: Charlotte, NC or New York, NY

Barings is a leading global financial services firm dedicated to meeting the evolving investment and capital needs of our clients and customers. Through active asset management and direct origination, we provide innovative solutions and access to differentiated opportunities across public and private capital markets. A subsidiary of MassMutual, Barings maintains a strong global presence with business and investment professionals located across North America, Europe, and Asia Pacific.

Job Summary

The Head of U.S. Wealth Marketing will play a pivotal role in driving the growth and success of Barings’ wealth initiatives by developing and executing innovative marketing strategies tailored to financial advisors and intermediaries. The successful candidate will be an experienced practitioner, who is savvy with respect to financial services at large, and asset management and has been highly effective in a global, complex environment. The candidate will be responsible for creating a wealth marketing plan to promote Barings’ investment management capabilities and raise brand awareness within the wealth market. She/He will have proven experience in marketing strategy, sponsored conferences and events, digital marketing and social media, project management and working with a broad range of teams including distribution, compliance and investment management.

Primary Responsibilities

In this capacity, this role will be responsible in:

Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries
Partner with the marketing content team to produce educational content and insights for various marketing channels, including social media, websites, and email newsletters.
Conduct market research to identify trends and opportunities.
Collaborate with the sales and marketing events team to build out a robust client entertainment and event strategy
Demonstrate commercial acumen and an ability to build, evaluate and maintain relationships with vendors and industry partners
Work closely with the members of the global marketing team to share ideas and create a cohesive global wealth strategy

Qualifications

A minimum of 10 years of marketing experience
Prior experience with a financial services company/firm, such as asset manager, banking, insurance or investment management, is required. Experience specific to US wealth advisors is preferred.
Must be an effective communicator, both verbally and written
Highly collaborative and can work across teams to achieve results
Direct experience with brand management, sponsorship and events and digital marketing
Strong project management skills and experience
B.S. or B.A. in Marketing or related field is preferred

Base Salary Range: $120,000- $170,000 and additional incentive compensation.

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Requisite Skills

Additional Skills

Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.

Barings offers a comprehensive benefits package including:

CORE BENEFITS & WELLNESS