Senior Regional External Communications Program Manager

Primary City/State:

Casper, Wyoming

Department Name:

Public Relations

Work Shift:

Day

Job Category:

Marketing and Communications

We are honored to have earned Great Place To Work® Certification™ for a third year in a row. This recognition reflects the dedication, expertise and compassion of our team members, who make Banner Health a great place to work.

Banner's Marketing team is a dynamic, mission-driven department that serves as the voice of Banner Health. We are committed to elevating the Banner brand by connecting our communities with the exceptional care, innovation, and compassion that define our organization. Our team works in close partnership with senior leadership, clinical providers, and the corporate marketing team to ensure consistent, strategic, and impactful communications that align with Banner's broader organizational goals. We serve as trusted advisors and strategic partners — both internally across departments and externally with media, community stakeholders, and the public — helping to build and protect Banner's reputation as one of the nation's leading nonprofit health systems.

No two days look the same in this fast-paced role, but you must be a self starter and able to work independently and on a team. As a PR professional supporting Banner's Western Region, you will spend your days crafting press releases, proactively pitching positive stories to media partners, and responding to media inquiries in collaboration with senior leadership and providers. Based primarily in Casper, Wyoming, you will serve hospitals and clinics across the region, creating content for social media platforms while maintaining strong, positive relationships with both internal teams and external partners. The ideal candidate brings at least five years of experience in journalism, public relations, and marketing, along with a passion for storytelling and a proactive, solutions-oriented mindset. This is a great opportunity to grow your career within a large, integrated health system.

Majority of work will be on-site at Wyoming Medical Center with some hybrid days Monday - Friday 8am - 5pm

Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.

POSITION SUMMARY

This position manages Banner Health marketing and public relations for a designated Banner region to ensure the organization’s external communications and outreach aligns with Banner’s brand strategy and voice. This position creates and maintains positive relationships with internal and external constituencies through the utilization of a variety of media activities and techniques which present the organization's position and business case to a broad or select group of constituencies. The position is expected to work autonomously, exercise sound judgment in decision-making, and demonstrate advanced expertise across multiple functional areas of public relations (earned media, content, social media, community engagement, etc.). This position will interpret internal and external business challenges and recommend best practices to improve services, processes or products. The position will solve complex problems, taking a broad perspective including coordination with others outside their own work unit, to identify innovative solutions. This role provides strategic guidance, mentors team members, and manages complex, cross-functional initiatives that align with organizational objectives. This position will anticipate customer needs; assess requirements and identify new solutions, interacting primarily with department and cross-department peers, supervisor, customers, peers’ managers, patients and physicians. The individual will make decisions guided by policies in non-standard situations. The position will monitor and control costs of own work and may manage budgets for moderate sized projects or programs.

CORE FUNCTIONS

1. Supports the senior regional marketing & public relations program director on all marketing and public relations activities in the market. Leads and coordinates one or more teams to create content strategies specific to those groups and serves as primary liaison to help coordinate and manage broader workflow objectives.

2. Works to maintain a positive reputation for the organization and manage any reputational risks that might surface in the designated region. Develops, implements, and evaluates efficient corporate communicatio