Trade & Revenue Manager Belgium
SanofiAbout the role
Trade & Revenue Lead - Belgium.
Our Company.
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at www.opella.com.
Our Team.
Trade & Revenue Management (TRM) Team is the Commercial Glue, aiming to bring different teams together to accelerate simplification of healthcare. TRM Lead Belgium position is part of the WEU Zone TRM Team reporting to WEU Zone TRM Head and working closely with a Country Head for Belgium.
Job Purpose.
Create Value through full spectrum of TRM levers (Channel / Product Mix, Commercial Policy, Pricing, Pack/Price architecture etc), achieving positive impact on Net Sales / Profitability / Cashflow.
Job Scope.
Drive key TRM pillars:
Commercial Policy: work with Commercial Team to design optimum Commercial Policy to drive best in class activation of Opella brands across different channels, while meeting GTN targets and maximizing Pay-for-Performance approach
Pricing: responsible for the pricing process locally. Ensure to drive price increase minimum at per inflation level and deep-dive into price index vs competitors & pack price architecture
Market Access: Act as liaison with Health Care Authorities and, if required, external consultants to drive pricing changes for Rx / Restricted portfolio. Collaborate with EULA & Global RGM Team in case of multi-country market access initiatives
Promotion: Perform promo ROI analysis to drive cost-efficient allocation of in-store activation investment across brands /
Mix: Responsible for monitoring & driving positive sku, brand, channel, customer mix through tailored action plan based on detailed analysis & data given by finance team
Portfolio optimization / simplification:
Brand architecture: act as the local lead to support marketers to find new pricing / sizing opportunities linked to consumer occasions (small trial pack, big value pack …)
Simplification: act as the local lead for the full simplification process. It can be a bottom-up approach with a pruning routine with focus on low sales / low profitability skus. It can be a top-down approach based on sku to be pruned list coming from global / EULA team
Optimization: act as the local lead to work with EULA & global to find portfolio optimization like shared packaging or harmonized pack size across country
Innovations: being part of the local innovation process to define GTN investment and customer profitability. Ensure innovation %GM is above brand average.
COGS: support brand managers to challenge COGS with IA & CMO
Cost of Distribution: work with Supply team to find optimisation opportunities through re-aligning order criteria and Commercial Policy (for ex. MOQ, volume scale aligned to case configuration, ordering patterns, collaborative forecasting etc.)
Lead Sales Out to Sales In translation as part of Integrated Business Planning (IBP) process and collaborate with Country Head to ensure robust Net Sales assumption
You.
· Education – bachelor’s or master’s degree in business / finance / data management & analytics
· Experience: Previous experience in revenue management is beneficial. If not, experience in finance / commercial or data
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