Digital CX / Media Performance Expert

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry?

To maximize the consumer and business impact of our digital marketing activity, we are searching for a Digital CX / Media Performance Expert to join our Consumer Data and Experience team within the Global Consumer Journey center of excellence (CoE) at HQ

Enhancing the performance of connections between our consumers and our brands (Absolut Vodka, Jameson, Chivas Regal, Havana Club, Ballantine’s and more than 200 in the portfolio) is at the core of Pernod Ricard’s global Consumer Journey strategy and broader Marketing Transformation; therefore it is business-critical that the Group delivers best-in-class digital consumer experience (CX) along the entire journey by accelerating use cases and best practices across media, content and consumer data.

Reporting to the Digital Consumer Activation Leader:

• You will manage the design, test & learn and deployment of our Digital CX use cases, ultimately scaling up the business impact and ROI of our consumer activations.

• You will roll out and build on an existing library of best practices and, in parallel, identify and pilot forward-looking innovation and opportunities in the CX space.

• You will help build capability across an array of CX topics and support the performance & impact measurement of our digital marketing in the Group.

Your key missions:

The role covers the following main areas of responsibility:

GLOBAL ACCELERATON OF DIGITAL CX USE CASES IMPLEMENTATION AT SCALE

• Accelerate and industrialize the implementation of a rich and diverse library of Digital CX use cases across Media, Content and CRM: from precision marketing to cookie-less targeting, from SEO to AI-generated content, from acquisition to activation of various types of 1P/2P/3P consumer data… and more

• Map out use case eligibility/applicability and readiness across brand/market affiliates based on digital & data maturity, regulations & local specificities, and business objectives & needs

• Work hand-in-hand with Brand Cos and Market Cos on a prioritized and time-definitive action plan to achieve progressive scale-up of the use cases

DIGITAL CX INNOVATION USE CASES DESIGN & PILOT

• Future-proof the organization by monitoring and regularly sharing new trends, tools and/or tech solutions that address a business need or consumer experience opportunity

• Tap on high-potential opportunities by articulating them into new concrete CX use cases with clear objective or question to answer (consumer need and projected business impact)

• Identify and collaborate with pilot brands/markets to build and implement end-to-end proofs-of-concept/proofs-of-value of these new CX cases, adopting a Test/Learn/Optimize (TLO) approach

UPSKILLING & DIGITAL MARKETING PERFORMANCE MEASUREMENT SUPPORT

• Develop and refresh detailed CX toolkits (webinars, how-tos, videos and other instructional material) to aid affiliates’ operationalization of the CX use cases

• Train and coach marketing teams on Digital CX topics, and support the adaptation of the use cases where necessary

• Provide digital expertise support to the full-funnel consumer activation plan design (BrandCos) and localization/execution (MarketCos) incl best practices consolidation & key learnings sharing

• Contribute to the business impact monitoring of our use cases and tracking of our Common Digital Marketing Objectives (CDMO) as part of the regular Digital Marketing Performance measurement cycles, in collaboration with the Digital Marketing Performance Manager

• Geography: 100% International

• Travel required: 10% or as needed

If you recognize yourself in the description below, don’t wait to apply!

• You have a Bachelor or Master’s degree in marketing, business, digital or related relevant field

• You have minimum 5 years of relevant experience on client side in B2C companies (consumer goods, food & beverages, luxury…) or agency side specialized on digital marketing for B2C clients

• You had demonstrated expertise or experience in integrated marketing activations including but not limited to online media, web analytics, eCommerce, data (acquisition, segmentation, activation) and CRM

• You have a natural passion for understanding consumer decision journeys. Background or experience in CX/consumer journey mapping is a plus.

• You have a good understanding of the global digital media and eCommerce landscapes, in