Senior Product Marketing Manager

About Quizlet:
At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month,  including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.
Let’s Build the Future of LearningJoin us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team:   Quizlet’s marketing team is responsible for driving brand awareness, user engagement, and subscription growth. This role will report to the Head of Product Marketing, and it will be highly cross-functional.   About the Role:   As a Senior Product Marketing Manager at Quizlet, you’ll help shape how we connect with and inspire millions of students and teachers worldwide. This role sits at the intersection of product, storytelling, and go-to-market strategy — helping drive impact across the full funnel, from acquisition and activation to engagement and retention.   You’ll lead go-to-market execution for major launches and campaigns, partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams. Drawing on strong customer insights, positioning, and narrative development, you’ll help ensure Quizlet’s story is consistent, compelling, and drives meaningful business results.   You’re a confident communicator and strategic storyteller who can synthesize complex ideas into compelling narratives. You excel at leading cross-functional alignment, bringing clarity to ambiguity, and driving consensus among senior stakeholders.   We’re looking for a decisive, data-informed leader who can interpret results, shape business strategy, and guide teams toward shared understanding and impact. While this role doesn’t include direct people management, it requires exceptional leadership presence — someone who can advise, influence, and inspire peers and executives across the organization.   We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.

In this role, you will:

• Lead go-to-market strategy and execution for major product launches and cross-product initiatives
• Shape audience targeting, positioning, and messaging to clearly communicate product value and differentiation.
• Partner closely with product, brand, growth, and research teams to align product insights with marketing strategy
• Translate customer research and market insights into actionable recommendations that inform product development and marketing plans
• Develop and execute integrated campaigns that engage students, teachers, and other key audiences across owned, paid, and community channels
• Contribute to the creative process, supporting messaging frameworks, naming exploration, and narrative development
• Analyze campaign and product performance to generate insights and improve future go-to-market playbooks
• Conduct competitive analysis and audience research to inform positioning and value proposition development
• Support and collaborate with PMMs while contributing to shared team processes and best practices

What you bring to the table:

• 9+ years in product marketing or related roles, ideally within consumer technology and cross-functional product teams
• Demonstrated success contributing to and leading go-to-market efforts for product or feature launches with measurable business impact
• Strong storytelling and messaging skills, with the ability to translate product capabilities into clear, differentiated narratives across audiences and channels
• Experience leveraging customer research, experimentation, and data to inform product positioning, segmentation, and go-to-market strategies
• Proven ability to collaborate with and influence cross-functional partners across Product, Design, and Marketing
• Strategic thinker who can connect product insights with marketing execution and drive initiatives from concept through launch
• Excellent communication and presentation skills, able to clearly articulate insights, strategies, and recommendations
• Experience con