Marketing Specialist

Job Summary

IFC National Marketing, LLC. is seeking a detail orientated and service minded individual to join our organization as a Marketing Specialist. This unique role is responsible managing the complete process of events including planning stages, running the actual events themselves, and post-event evaluation. Management of operational and administrative functions to ensure events are delivered efficiently and on budget. This person will ensure that the events are in line with IFC’s overall marketing strategy aimed to attract our target market. This individual also uniquely aligns with the Senior Leadership Team at IFC for support and ownership of various special projects.

Primary Responsibilities:

• Participate in the planning our event themes, dates, and times to ensure that it is compatible with other events taking place in a similar timeframe.

• Communicate with all employees on a regular basis our events schedule, logistics, employee expectations and event strategy.

• Coordinating the event’s logistics, such as booking venues, hiring staff, designing decor, arranging catering services, securing entertainment, etc.

• Coordination and execution of all IFC events, programs, and seminars in coordination with agencies.

• Lead producer on IFC’s Annual Agent Appreciation Celebration.

• Overseeing continuing education course development program, reporting, and CE submission process.

• Working with internal resources to develop budgets and plans for their events annually and ongoing throughout the year.

• Creating an event schedule and coordinating with IFC Leadership Team to ensure that all planned events/activities are on track.

• Developing a marketing strategy for events including promoting them through print ads, social media, and other channels

• Researching the target audience through sales team to create targeted marketing campaigns.

• Receiving marketing requests both internally and externally to make certain they are delivered in a timely and complete manner.

• Managing digital marketing campaigns with our agents/agencies both internally and through third party partners, ensuring timely delivery of approved materials.

• Overseeing content for weekly newsletters and approving for posting with our agency partner.

• Measure and report out results of social media campaigns to the Senior Leadership Team.

• Developing and managing IFC’s swag and apparel, both internal and external facing order site, for our agents and advisors.

• Ensuring delivery of swag and apparel to our agents and advisors in a timely manner.

• Coordinate and oversee all online recorded or in person programs, seminars, and educational events to ensure flawless execution for internal and external partners.

• AHIP portal administrator.

• Turning 65 mailer campaign owner.

• Third party vendor management.

• Managing IFC website updates/additions/deletions with a third-party marketing firm, subject matter experts internally, and Integrity marketing.

• Sporting ticket administration for MN Wild, Vikings, Twins, and Gopher Football.

• Agent Newsletter access admin.

• Website calendar management.

• Total Expert system administrator.

• Expense report management for leadership team.

• IFC main point of contact for all third-party marketing partners.

Primary Skills & Qualifications:

• General marketing and/or intern experience in marketing and/or event promotions with an event marketing, advertising, or promotional agency.

• Creative out of the box thinker who can take initiative and has a can-do mindset.

• Extremely detail oriented.

• Strong customer relationships and people skills.

• Ability to multi-task and perform under pressure.

• Enthusiasm for a fast paced and ever-changing environment where programs evolve as the business grows.

• Excellent computer, written, and verbal skills needed.

• BA/BS degree or at least 4 years relevant experience, preferably in event management, marketing and/or communications.

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the wor