Vice President, Marketing

Nerdy is searching for a dynamic and driven Vice President, Marketing to join our Varsity Tutors for Schools team. The person in this critical senior leadership role will be responsible for leading our Institutional Marketing team, initially focused on the K-12 market and eventual expansion and growth into adjacent education and B2B markets. This role will be an instrumental part of expanding Varsity Tutors’ institutional business and will help us drive partnership opportunities with schools and districts across the country.  We are looking for someone with experience in the creation of engaging marketing content, messaging, and campaigns at national, state, and regional levels.  We need someone with experience in demand generation, building and deploying outreach tools, driving leads, and tracking ROI via a CRM. The Vice President, Marketing needs to be well-versed in B2B enterprise marketing processes, best practices, and tools/technologies that will help develop and scale our Go-To-Market strategy for our Varsity Tutors for Schools business. This individual will use a process-driven approach to drive organic growth of the business and will be adaptive to developing new procurement strategies in the K-12 market. This person will also work closely with our institutional sales team and create engaging marketing assets that drive revenue growth for the business.

About Nerdy:

Nerdy (NYSE: NRDY) is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company’s purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy’s comprehensive learning destination provides learning experiences across 3,000+ subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Their proprietary platform leverages AI to personalize the experience for Learners of all ages —from kindergarten to professional—in academic, test prep, enrichment, and certification subjects. Nerdy’s flagship business, Varsity Tutors, is one of the nation’s largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Learn more about Nerdy at https://www.nerdy.com/.

Nerdy’s shareholder letters below explain the product and strategy and are the most effective way to learn about what the company is building. 

• Q1-2024 Shareholder Letter
• Q4-2023 Shareholder Letter
• Q3-2023 Shareholder Letter

Key Responsibilities:

Leadership & Team Management:

• Lead, mentor, and develop the Institutional Marketing team to achieve departmental and company goals.
• Foster a high-performance culture focused on delivering measurable results.
• Manage, develop, and drive the accountability and success of the team.

Strategic Marketing:

• Develop and execute comprehensive marketing strategies at national, state, and regional levels to drive demand generation and lead acquisition, and customer retention.
• Create engaging marketing content, messaging, and campaigns tailored to the K-12 institutional market.
• Drive the development and deployment of outreach tools and marketing assets that support lead generation and revenue growth.
• Develop and manage marketing campaigns targeted to national and local regions as well as target district influencers, including lead generation, brand awareness, and customer advocacy.
• Work effectively with sales to develop and scale our Go-To-Market (GTM) strategy and campaigns to drive revenue and support product launches.
• Manage the development of sales tools and training that support the selling process of our products and services.

Demand Generation & ROI Tracking:

• Oversee demand generation initiatives and track their effectiveness using CRM tools.
• Implement retention marketing strategies to ensure high customer retention rates.
• Accurately track ROI of all marketing-related activities, communication, and opportunity tracking in CRM.
• Analyze and report on campaign performance, ensuring strategies are optimized for maximum ROI.
• Collaborate with the sales team to align marketing eff