Senior Director, Global Marketing Planning

<p><b>Job Description</b></p><p><span><span>Step into a role that crafts how the LEGO brand<span> </span></span><span>shows up</span><span><span> </span>around the world! </span></span><span> </span></p><p><span> </span></p><p><span><span>The Senior Director, Global Marketing Planning drives the strategic planning, alignment, and orchestration of marketing initiatives across the full owned–</span><span>earned</span><span>–shared–paid ecosystem. The focus is on developing cohesive global brand experiences while sparking audience-relevant strategies that support active consumer growth and long-term sales ambitions </span></span><span> </span></p><p><span> </span></p><p><span><span>Please note: We offer a flexible hybrid working model known as Best of Both, with 3 days in our Billund or Copenhagen office and up to 2 days working from home. </span></span><span> </span></p><p><span> </span></p><p></p><p><b><span>Core Responsibilities</span></b><span> </span></p><p><span> </span></p><ul><li><p><span><span>Designing and evolving the global marketing planning framework aligned with overall business direction. </span></span><span> </span></p></li></ul><ul><li><p><span><span>Steering annual marketing planning cycles in close collaboration with product groups, ecosystem channels, and regional marketing teams to deliver a unified go-to-market approach. </span></span><span> </span></p></li></ul><ul><li><p><span><span>Managing<span> </span></span><span>a team of</span><span><span> </span>experienced</span><span><span> </span>strategists and planners</span></span><span> </span></p></li></ul><ul><li><p><span><span>Turning market trends, competitive signals, and consumer insights into clear strategic guidance. </span></span><span> </span></p></li></ul><ul><li><p><span><span>Defining important metrics and reporting standards together with the Global Marketing Performance team to track impact and support continuous improvement. </span></span><span> </span></p></li></ul><ul><li><p><span><span>Championing a culture of curiosity, performance, and innovation across the<span> </span></span><span>broader LEGO marketing<span> </span></span><span>organisation</span><span>!</span></span><span> </span></p></li></ul><ul><li><p><span><span>Setting priorities for budget planning and resource allocation across global marketing campaigns and initiatives. </span></span><span> </span></p></li></ul><ul><li><p><span><span>Partnering with senior leaders to build recommendations and enable confident <span>decision-making. </span><span> </span></p></li></ul><p><span> </span></p><p></p><p><b><span>Do you<span> </span></span><span>have</span><span><span> </span>what it takes?</span></b><span> </span></p><p><span> </span></p><ul><li><p><span><span>Deep experience in global marketing strategy and planning, including leadership at a senior level. </span></span><span> </span></p></li></ul><ul><li><p><span><span>A record of<span> </span></span><span>developing<span> </span></span><span>global marketing initiatives and guiding teams across regions.<span> </span><span> </span></p></li></ul><ul><li><p><span><span>An analytical approach that turns<span> </span></span><span>insights<span> </span></span><span>into direction and clarity.<span> </span><span> </span></p></li></ul><ul><li><p><span><span>Strong communication</span><span><span> </span>and presentation skills that bring plans to life for diverse stakeholders. </span></span><span> </span></p></li></ul><ul><li><p><span><span>Comfort navigating large, matrixed<span> </span></span><span>organisations</span><span><span> </span>and working across geographies. </span></span><span> </span></p></li></ul><ul><li><p><span><span>A strategic approach paired with an ability to drive differentiation and long-term growth.</span></span><span> </span></p></li></ul><p></p><p>Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.</p><p></p><p></p><p><b>What’s in it for you?</b></p><p></p><p>Here is what you can expect:</p><p></p><p><b>Family Care Leave</b> - We offer enhanced paid leave options for those important times.</p><p></p><p><b>Insurances</b> – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.</p><p></p><p><b>Wellbeing</b> - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.</p><p></p><p><b><span>Colleague Discount</span></b><span> – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.</span></p><p></p><p><b>Bonus </b>- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.</p><p></p><p><b