Customer Engagement Manager Hematology - Munich

<p>BeiGene, Ltd. has proposed to change its name to BeOne Medicines Ltd. The new name is subject to shareholder approval and, once approved, use of the name will be phased in over 2025. There may be instances where “BeiGene” or “BeOne” are used to describe the company during this transition period. BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.</p><p></p><p></p><p><b>General Description:</b></p><p></p><p>Under the direction of the Associate Director Customer Engagement Germany, the Customer Engagement Manager Hematology is responsible for maximizing the performance of Be One’s hematology products in Germany.<br/>The focus is on <b>Omnichannel and digital activities</b>, leveraging designated resources and investment budgets to achieve commercial targets.</p><p></p><p><b>Based in Munich or surroundings:</b></p><p></p><p><b>The responsibilities include, but are not limited to:</b></p><p></p><p><b>1. Brand &amp; Market Strategy</b></p><ul><li>Developing a <b>brand vision and awareness</b> for Be One and its hematology portfolio in alignment with overall business strategy.</li><li>Adapting marketing strategies for approved hematologic indications to market changes and developing marketing strategies for emerging hematologic indications, with a focus on <b>indolent lymphomas</b> in collaboration with the Associate Director Customer Engagement</li><li>Contributing to the <b>cross-functional creation</b> of national brand plans and tactics in alignment with the global brand strategy, integrating <b>digital-first approaches</b>.</li><li>Developing a <b>national brand communication plan</b> in close collaboration with the Associate Director Customer Engagement and relevant functions.</li></ul><p></p><p><b>2. Omnichannel &amp; Digital Focus</b></p><ul><li>Driving <b>omnichannel marketing strategies</b> and ensuring seamless integration across all digital touchpoints.</li><li>Enhancing <b>digital presence and engagement</b> via newsletters, eCME, webinars, congress reports, and study summaries.</li><li>Strengthening Be One’s  our products` <b>Unique Selling Propositions (USP)</b> with AI-driven approaches and data-driven customer insights.</li><li>Expanding outreach through digital platforms such as <b>Coliquio</b> and other relevant online communities.</li><li>Developing <b>customer-centric digital promotional tools</b> and content for various channels, including social media, webinars, and e-learning formats.</li><li>Ensuring an optimized <b>omnichannel strategy</b> to maintain long-term competitive advantage and increase brand visibility and customer engagement.</li><li>Implementing <b>automation and data analytics</b> to refine digital marketing tactics and personalization strategies.</li></ul><p></p><p><b>3. Market Insights &amp; Collaboration</b></p><ul><li>Working closely with <b>Sales, Market Access, Medical, Commercial Operations, and Business Analytics</b> to generate relevant market insights through digital analytics and customer behavior tracking</li><li>Utilizing <b>digital dashboards and AI-powered analytics</b> to assess engagement performance and refine strategies accordingly.</li><li>Managing <b>commercial activities and projects</b>, including contracts, invoicing, and digital communication tools.</li></ul><p></p><p><b>4. Strategic Growth &amp; Capacity Relief</b></p><ul><li>Ensuring a sustainable <b>workload balance</b> within the customer engagement team.</li><li>Providing <b>strategic input</b> and supporting business growth effectively.</li><li>Strengthening <b>digital education initiatives</b> and knowledge-sharing platforms to improve team capabilities in omnichannel marketing.</li></ul><p></p><p><b>5. Compliance &amp; Business Conduct</b></p><ul><li>Ensuring <b>compliance</b> across all areas to maintain the highest standards of patient-focused ethical conduct in line with Be One’s values.</li><li>Consistently operating in accordance with <b>Be One’s Standards of Conduct</b> and all applicable local laws and regulations.</li></ul><p><b>Qualifications:</b></p><ul><li>Scientific education and experience in a similar role (Life Science degree preferred).</li><li>More than 3 years of experience in commercial roles within the pharmaceutical industry.</li><li>Proven success in a dynamic, fast-growing, entrepreneurial environment.</li><li>Strong social competence and teamwork skills.</li><li>High motivation, creativity, and a solution-oriented mindset.</li><li>Strong commercial and service-oriented thinking.</li><li>Specialized knowledge in hematology, particularly BTK inhibition &amp; indolent lymphomas, is desirable.</li><li>Experience in digital &amp; omnichannel strategies and AI-driven marketing approaches.</li><li>Strong skills in project