Associate Director, Engagement Marketing

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is looking for an Associate Director to contribute to our lead a high impact engagement and lifecycle marketing team. You’ll own our end-to-end global member engagement and retention strategy, supporting members in their mental health journey and getting the right care when they need it.  You will own our email, SMS and push marketing channels - everything from vendor contract negotiation and budget projections, to technical infrastructure setup, to strategic utilization and execution within these channels.  The ideal candidate lives and breathes these channels, and has a proven track record of driving engagement and conversions through expertly crafted campaigns journeys.

What you’ll be doing:

• Multi-Channel Strategy: You’ll define and own Spring Health’s lifecycle vision to accelerate new member acquisition and support the long-term member lifecycle across a suite of channels working in concert to support our members how and when they need it.
• Member Journey Mapping, Segmentation, and Personalization: Understand our members, develop our POV on member segmentation and craft lifecycle strategies to deliver personalized and hyper-targeted member marketing journeys. Member segments will include employees, dependents, frontline workers, health plan members, high-acuity members, and many more. 
• Lifecycle Campaign Development: With and through your team,  build comprehensive lifecycle marketing campaigns that support Spring Health awareness, enrollment, engagement in service of driving member utilization across products - therapy, coaching, Moments, etc. - supporting a member’s unique care needs and Spring Health growth goals. Build net new journeys as new products/features are launched.
• Content Strategy: Craft messaging, partnering with the Content team when needed, that clearly articulates the value provided by Spring Health to members at any point in their journey and how Spring Health can support them throughout life’s many seasons.
• Experimentation and Optimization: Develop a rigorous testing strategy (A/B and multivariate tests) to continually optimize different stages of the member journey. Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving conversion, engagement and retention.
• Collaboration and Integration: Work closely with R&D and other cross-functional teams to ensure the martech stack is fully integrated with internal systems and other key platforms. 
• Lifecycle Martech Lead: You’ll be our Iterable lead, working closely with Marketing Ops, Product and Engineering to ensure Iterable (and other tools if needed) are integrated to support the end-to-end member and customer journey. You’ll identify gaps and implement new technologies that enhance our digital marketing capabilities.
• Performance Measurement: Uplevel and build robust analytics and rep