Premium Sales Representative - Northwestern University

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.

Are you ready to be part of the team that is transforming live entertainment? Join us to make Legends happen!

PROJECT DESCRIPTION

Northwestern University and Legends announced a multi-year partnership that will integrate data and analytics, marketing, premium seating, and general ticket sales initiatives into a single revenue-driven approach to support the New Ryan Field project. New Ryan Field will provide Northwestern donors, alumni, Wildcat fans and local Chicago businesses with the premier facility in college football. In addition to leading the New Ryan Field project, Legends will also be responsible for managing data intelligence, marketing and ticket sales for Northwestern Athletics Football at current Martin Stadium and Men’s and Women’s Basketball programs.

THE ROLE   

Are you a motivated, organized driven professional who enjoys hitting ambitious goals, being part of a team, and building something special? Are you a sports-lover looking for an opportunity to grow your career and work in collegiate athletics? Are you a leader who facilitates collaboration, builds strong relationships, and gets results? Then join Legends as a Premium Sales Representative with our Northwestern University project.

The Premium Sales Representative is primarily responsible for driving revenue and hitting sales goals and will lead new business generation in the premium seating areas of new Suites, Loge Box, and Club Seating associated with the New Ryan Field project. The Premium Sales Representative is responsible for engaging and converting existing Northwestern Athletics donors and ticket holders, while also identifying new prospects interested in purchasing premium seating. This position will be focused on prospecting, appointment setting, executing on-campus and out-of-off sales presentations and securing premium seating commitments. This person should be results driven, possess an optimistic team-first attitude and a desire to be the best. They will also support sales through season, group, corporate hospitality and premium seating packages for the Northwestern football, men’s basketball, and women’s basketball programs.  We are seeking an experienced team member with a positive, results-oriented approach to sales and VIP experience, who can communicate clearly across all platforms and work diligently to identify and convert new ticket members. The Premium Sales Manager will work under the guidance of the Vice President, Premium & Ticketing.

ESSENTIAL FUNCTIONS

•  Execute face-to-face meetings, both on and off campus, to share overview of project, 2025 premium seating opportunities, new premium seating opportunities for New Ryan Field, and secure seating commitments
• Perform accurate and skilled deal closings
• Utilize the New Ryan Field Preview Center to host on-campus sales presentations.
• Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner  
• Conduct sales conversations via phone presentations, in-office meetings/sales center presentations, and meetings at stadium.
• Entertain and nurture relationships with clients and prospects through creative means including but not limited to networking events, speaking engagements, one-on-one dinners/lunches, prospect sampling at games, seat visits at games, open houses at stadium, and outside meetings.
• Provide hig