Senior Brand Manager - Captain Morgan

<span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><b>Job Description :</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><h3><b><span>Senior Brand Manager – Captain Morgan</span></b></h3><h3><b>Location: Madrid</b></h3><h3><b>Type of contract: Permanent</b></h3><p></p><h3></h3><h3>From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, that has not changed. We’re the world’s leading premium alcohol company. Our brands are industry icons including Johnnie Walker, Baileys, Smirnoff, Ketel One vodkas, Captain Morgan, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. That's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve.</h3><h3></h3><p></p><h3><b><span>If you have a strong experience developing and implementing marketing campaigns in the French market but eager to start a new adventure in Madrid, working for the nr1 spirits company globally managing iconic brands, this one is for you!</span></b></h3><h3></h3><p></p><h3><b><span>About the Role</span></b></h3><h3></h3><p></p><h3><span>Diageo brand teams are the custodians of our brands and strive to ensure the future growth and success of said brand. This role sits within the Core Brands team and is responsible for Captain Morgan Rum and premium core rums portfolio across Southern Europe.</span></h3><h3></h3><p></p><h3>Captain Morgan is more than just a legendary rum brand – it's an adventure waiting to happen. Known for its bold spirit, vibrant flavors, and spicy taste, Captain Morgan stands as a symbol of fun, camaraderie, and unforgettable experiences. Joining the Captain Morgan marketing team means stepping into a world where creativity meets excitement, with a chance to shape a globally loved brand that encourages people to embrace life's celebrations.</h3><h3></h3><p></p><h3>If you're passionate about connecting with audiences through memorable campaigns, crave the thrill of building a brand with character, and are ready to make waves in the world of spirits, this is the place to bring your best ideas to life. Raise a glass to a career full of flavor, innovation, and limitless potential – with Captain Morgan, adventure is always on the horizon! Spice On!</h3><p></p><h3></h3><h3><span>In this role you will drive and project lead the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive: </span></h3><ul><li><h3><span><span>Recruitment/Re-recruitment</span> – both from a customer and consumer <span>perspective  </span></span></h3></li><li><h3><span>Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP </span></h3></li><li><h3><span>Fame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives </span></h3></li><li><h3><span>Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase </span></h3></li></ul><p></p><h3></h3><h3><b><span>Top Accountabilities</span></b></h3><ul><li><h3>Responsible of setting the vision and strategy based on breakthrough brand insights and harnessing those to deliver award winning consumer &amp; customer experiences and brilliant execution.</h3></li><li><h3>Build brand strategies and drive them through to sensibly implemented plans that consistently beat the competition and gain share.</h3></li><li><h3>Ensure adherence to captivating brand world &amp; visual identity, driving instant recognition across channels, working closely with Global Brand Teams.</h3></li><li><h3>The leader and owner of brand content and connections strategy which will require brilliant creative judgement, outstanding execution and engagement with senior partners.</h3></li><li><h3>Inspiring and lea