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Sales and Marketing Manager
IICRCUnited Statesfull_timeVerifiedPosted 3 Sept 2025
About the role
Benefits:
Our SERVPRO Team is actively hiring a Sales and Marketing Manager to join our Kingston, Pittston City, and Wyoming County Franchise. Our team is growing and we are seeking a strong leader with excellent communication skills, successful sales experience, and leadership skills to join our dynamic team. We are looking for a self driven, highly dynamic, and positive leader for this role.
Primary Role Manage the Franchise marketing team and all sales and marketing initiatives. Develop and implement an annual marketing plan, which promotes Franchise services and develops a diverse customer base. Train and coach a professional Sales team capable of achieving annual sales revenues goals. Manage and improve customer satisfaction, including the resolution of any customer complaints.
Results Expected The annual marketing plan is effectively executed, resulting in the achievement of annual sales revenue goals, building of Brand awareness, an increase in new customers, and expansion of diverse markets. The Franchise marketing team is competent and effective in their sales and marketing efforts. Customer expectations are met or exceeded. All customer complaints are resolved quickly to the satisfaction of the customer.
1. Executive: Customer Satisfaction a. Monitor, communicate, and respond to customer needs. · Monitor customer satisfaction by reviewing customer satisfaction forms, conducting follow-up phone calls, and doing follow-up visits to ensure customers are satisfied. · Identify and implement activities for incremental improvement. b. Manage communication with centers of influence (COIs).
2. Executive: Resolution of Escalating Customer Concerns a. Monitor customer feedback and resolve customer complaints.
3. Marketing: Marketing Operations a. Complete annual marketing needs assessment. · Develop an annual marketing needs assessment, including planning the number of continuing education (CE) classes and topics, planning the number of Lunch-and-Learns and topics, scheduling the budget, and developing action plans for centers of influence (COIs). · Identify all annual marketing objectives, ensuring a structured improvement plan is in place to execute each year. b. Identify revenue, collection, and activity goals; compare past and projected revenues to marketing goals; and establish goals for revenue and activities. · Establish goals for revenue, collections, and activities to identify annual objectives. c. Develop initiatives and budget. · Devise annual documented plan for initiatives and budget to ensure proper resource allocation. d. Create annual marketing plan. e. Review and approve expense reports submitted by marketing rep. f. Monitor assigned COIs relationships to coordinate earned commission payments related to paid jobs. g. Meet or exceed assigned activity goals. · Ensure all selling activities are being completed, resulting in executed contacts, closing appointments, contact lists, and event objectives. h. Assign activities to staff. · Assign goals to staff based on initiatives and ensure goals and initiatives are achieved within the planned budget. i. Meet or exceed assigned revenue goals. · Facilitate volume growth of the Franchise, ensuring increased total volume and increased market share. j. Manage master contact list. · Ensure all potential COIs are identified and all contacts are routed with sales territories defined. k. Train and develop sales and marketing staff. · Maintain a team of SMRs with a fundamental knowledge of sales, production, and office, ensuring SMRs are competent and professional. l. Monitor and coach sales activities. · Meet with SMRs to ensure objective-to-objective route selling to achieve closing appointments that will lead to new clients. m. Monitor and coach marketing activities. · Meet with SMRs to ensure all marketing activities are being accomplished, which will achieve a diverse client database. n. Supervise marketing administrative tasks. · Ensure all customer data is updated and all administrative support tasks are completed in order to achieve marketing tasks in a timely and accurate manner. o. Provide marketing materials. p. Evaluate sales and marketing staff performance. · At a minimum of once per year, complete a performance appraisal with each SMR. Evaluate and discuss achievement of assigned goals. Identify any areas of performance that require improvement and establish a timeline. q. Recruit and hire sales and marketing staff. · Search and identify sou
- 401(k)
- Competitive salary
- Health insurance
- Paid time off
Our SERVPRO Team is actively hiring a Sales and Marketing Manager to join our Kingston, Pittston City, and Wyoming County Franchise. Our team is growing and we are seeking a strong leader with excellent communication skills, successful sales experience, and leadership skills to join our dynamic team. We are looking for a self driven, highly dynamic, and positive leader for this role.
Primary Role Manage the Franchise marketing team and all sales and marketing initiatives. Develop and implement an annual marketing plan, which promotes Franchise services and develops a diverse customer base. Train and coach a professional Sales team capable of achieving annual sales revenues goals. Manage and improve customer satisfaction, including the resolution of any customer complaints.
Results Expected The annual marketing plan is effectively executed, resulting in the achievement of annual sales revenue goals, building of Brand awareness, an increase in new customers, and expansion of diverse markets. The Franchise marketing team is competent and effective in their sales and marketing efforts. Customer expectations are met or exceeded. All customer complaints are resolved quickly to the satisfaction of the customer.
1. Executive: Customer Satisfaction a. Monitor, communicate, and respond to customer needs. · Monitor customer satisfaction by reviewing customer satisfaction forms, conducting follow-up phone calls, and doing follow-up visits to ensure customers are satisfied. · Identify and implement activities for incremental improvement. b. Manage communication with centers of influence (COIs).
2. Executive: Resolution of Escalating Customer Concerns a. Monitor customer feedback and resolve customer complaints.
3. Marketing: Marketing Operations a. Complete annual marketing needs assessment. · Develop an annual marketing needs assessment, including planning the number of continuing education (CE) classes and topics, planning the number of Lunch-and-Learns and topics, scheduling the budget, and developing action plans for centers of influence (COIs). · Identify all annual marketing objectives, ensuring a structured improvement plan is in place to execute each year. b. Identify revenue, collection, and activity goals; compare past and projected revenues to marketing goals; and establish goals for revenue and activities. · Establish goals for revenue, collections, and activities to identify annual objectives. c. Develop initiatives and budget. · Devise annual documented plan for initiatives and budget to ensure proper resource allocation. d. Create annual marketing plan. e. Review and approve expense reports submitted by marketing rep. f. Monitor assigned COIs relationships to coordinate earned commission payments related to paid jobs. g. Meet or exceed assigned activity goals. · Ensure all selling activities are being completed, resulting in executed contacts, closing appointments, contact lists, and event objectives. h. Assign activities to staff. · Assign goals to staff based on initiatives and ensure goals and initiatives are achieved within the planned budget. i. Meet or exceed assigned revenue goals. · Facilitate volume growth of the Franchise, ensuring increased total volume and increased market share. j. Manage master contact list. · Ensure all potential COIs are identified and all contacts are routed with sales territories defined. k. Train and develop sales and marketing staff. · Maintain a team of SMRs with a fundamental knowledge of sales, production, and office, ensuring SMRs are competent and professional. l. Monitor and coach sales activities. · Meet with SMRs to ensure objective-to-objective route selling to achieve closing appointments that will lead to new clients. m. Monitor and coach marketing activities. · Meet with SMRs to ensure all marketing activities are being accomplished, which will achieve a diverse client database. n. Supervise marketing administrative tasks. · Ensure all customer data is updated and all administrative support tasks are completed in order to achieve marketing tasks in a timely and accurate manner. o. Provide marketing materials. p. Evaluate sales and marketing staff performance. · At a minimum of once per year, complete a performance appraisal with each SMR. Evaluate and discuss achievement of assigned goals. Identify any areas of performance that require improvement and establish a timeline. q. Recruit and hire sales and marketing staff. · Search and identify sou
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