Brand Manager, Global Marketing Kylie

Brand Manager, Global Marketing, Color 

NYC 

 

 

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

 

 

POSITION OVERVIEW:

Our mission is to accelerate the rapid omni-channel growth of this incredibly disruptive indie beauty brand. This Brand Manager, Global Marketing will help drive, and deliver the strategic objectives, innovation and activation for the brand– globally. This Brand Manager is eager to be part of a high performing marketing team and cross functional network to deliver high impact innovation and go to market activations across channels and geographies. The ideal candidate has experience in color and/or product development and thrives in a fast paced, dynamic environment. Ideally he/she has an understanding of omni channel segment marketing best practices in the commercial beauty industry. He/she is passionate, creative, culturally sensitive, curious, highly organized, analytical, and collaborative.
 

THE BUSINESS:

Kylie Jenner Cosmetics is a joint venture between Coty and the brand, with Coty owning 51% of the Kylie Jenner beauty business. It is managed by separate Board of Directors.
 

ACCOUNTABILITIES:

• Support Sr Brand Manager and Global Marketing Director in executing the global strategic roadmap
• Work closely with the LA based team, cross functional partners and commercial markets to create and deliver omni channel innovation plans from concept to commercialization with a hyper focus on DTC and the US market
• Create and support compelling omni-channel brand experience through consumer-first 360° programs
• Collaborate with high performing marketing team, and engage with cross functional partners (Ops, Design, Packaging, Project Management, Finance, Legal, Supply Chain, PR, Education, Digital) to deliver profitable innovation plans and support programs
• Support in the development of regional / retailer trade marketing programs to ensure local relevance
• Create product briefs, offering books and 360° activation plans to inform global affiliates of upcoming programs
• Monitor the competitive landscape to identify product need gaps and opportunities; develop and execute action plans to improve brand edge and performance.
• Provide all affiliates with timely information and updates on all calendarized programs; liaise regularly with local marketing teams to ensure programs meet market timing and requirements

QUALIFICATIONS AND EXPERIENCE:

• Min 3-5 year experience in beauty
• Educated to graduate, post graduate level (MBA is a bonus)
• Global experience critical w/ strong understanding of US marketplace
• Omni channel, indie and iconic beauty brand experience is a PLUS
• DTC, Digital and e-commerce experience an advantage
• High EQ, low ego
• Strong interpersonal and relationship skills
• Is analytical and fiscally responsible
• Leads with passion, pride, and purpose
   

WHAT WE OFFER

 

This is unique role with a genuine opportunity to m