Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to increase patient safety, lower costs and ensure quality care. We deliver insights at critical points of care for better decisions — from streamlining prior authorizations to delivering comprehensive medication histories to facilitating messages between providers.
 

Job Summary

The Senior Events Specialist is a pivotal member of the Marketing organization. Responsibilities include designing, planning and executing marketing virtual and in-person events such as webinars (delivered via ON24), trade shows and customer related events. Responsibilities include coordinating prep meetings with all stakeholders for webinars, planning required logistics for in-person events, partnering with and managing vendors; developing necessary presentation and materials support; and ensuring successful webinars and event execution. The incumbent must exhibit an exceptional commitment to accuracy, attention to detail and possess strong organizational skills. The Senior Events Specialist will partner with the Director, Event Marketing as well as Strategic Marketing managers and others across the Marketing team to plan and execute industry events as outlined in each event’s strategic objectives and goals.

Responsibilities

• Coordinate and execute end-to-end aspects of webinars, including speaker management, technical setup, registration, live event execution and post-event reporting.

• Project manage and partner with Strategic Marketing and Content teams to ensure webinar details are ready in virtual event platform for registration launch and event promotion.

• Organize logistics, planning, and execution for tradeshows and hosted conferences.

• Develop and implement event show plans.

• Responsible for coordinating trade show assets according to events calendar, ensuring event booth resources are available and coordinated for shows in advance.

• Ensure all internal and external event calendars are up to date with details for appropriate promotions and visibility.

• Conduct research and makes recommendations for events to include special venues, transportation, catering companies, entertainment, and other required resources to execute intended experiences.

• Collaborate with internal and external partners/stakeholders to ensure timely and effective execution of event details.

• Help track all event-associated budgets to ensure spending meets event budgets.

• Partner with Creative team to ensure new or existing templates for webinars, emails, and any other required promotional assets are up to date, developed and executed as required.  

• Ensure that all event materials and/or collateral meet brand guidelines and are received in a timely manner for successful information sharing on-site.

• Partner with the Director, Event Marketing to plan and execute key strategic events that require cross-organizational input and alignment (HIMSS, Annual Network Alliance Forum, Sales and Account Management Kickoff and others as needed).

• Provide recommendations on policies, processes, and procedures to solve problems or improve effectiveness of function.

• Provide post-event evaluation and reporting in partnership with Director, Event Marketing, Marketing Operations, Digital & Interactive Marketing, and the Content team to ensure event data and trends are captured (e.g. inputs into marketing dashboard, analysis and reporting to leads program, customer meetings, and media metrics).

Qualifications                                                                        

• Bachelors’ degree or equivalent experience.

• 5+ years of virtual/webinar event management, tradeshows, marketing, communications and/ or project management experience.

• Knowledge and experience with virtual event platforms such as ON24 webinar platform.

• Experience with tools and technologies to effectively manage events end-to-end (e.g. Aha, HubSpot, Salesforce).

• High proficiency with MS Office (Power Point, Excel, Word, Outlook).

• Passion and interest in virtual events as well as in tradeshows, and the ability to work in a matrix organization.

• Experience planning and executing events ranging in size and level of detail that require development of integrated communication materials. Excellent organizational and planning skills with ability to work under pressure.

• Excellent communication skills (verbal, written and presentation), and strong interpersonal skills with the ability to gain credibility