Lead Digital Growth Strategy, Personalization

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Responsible for providing expertise, vision and leadership to drive personalization strategies for AT&T across omnichannel touchpoints. The individual will develop and implement strategies that will successfully increase revenue, customer loyalty, and market share for AT&T through highly relevant, next generation personalized experiences rooted in data and best-practices. This role requires a proactive, data driven professional with strong personalization expertise and the ability to thrive in a dynamic environment.

Personalization Strategy:

·       Design and manage Personalization strategies across omnichannel experiences.

·       Determine how we will scale the deployment of personalization campaigns into our products and experiences.

·       Monitor and evaluate the effectiveness of personalization strategies and recommend improvements.

Analytics and Insights:

·       Deliver insights to accelerate more personalization, including those coordinated across customer journeys to improve company KPI’s

·       Analyze personalization data to identify key issues, opportunities, and trends.

·       Develop detailed reports and dashboards to communicate insights to senior management.

·       Use data-driven insights to guide strategic decision-making and prioritization.

Cross-Functional Collaboration:

·       Collaborate with cross-functional teams including Digital, Marketing, and Technology to enhance the customer journey.

·       Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective execution of personalization initiatives.

·       Participate in strategic planning sessions to align personalization strategies with overall business objectives.

Qualifications

·       Bachelor’s degree in Marketing, Business, or a related field.

·       MBA or advanced degree preferred.

·       5-7 years of experience in marketing or e-commerce strategy and execution, with a proven track record of leading personalization strategies.

·       Strong understanding of digital marketing channels, tools, and best practices.

·       Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.

·       Excellent leadership, communication, and project management skills.

·       Ability to manage multiple priorities and thrive in a fast-paced environment.

·       Experience with personalization platforms and technologies.

·       Knowledge of customer relationship management (CRM) systems.

·       Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).

·       Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals.

·       Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements.

·       Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships.

Innovative: Creative thinker who proactively identifie