Manager I, Website Product Specialist

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Manager I, Website Product Specialist is a key cross-functional member of the Web Channel team responsible for leading website projects on AbbVie’s Digital Marketing Platform (ADMP).  This role has responsibility for leading website(s) for a specific assigned franchise group. 

The Manager I, Website Product Specialist is responsible for internal brand team’s website assets across Consumer and HCP (health care professional), working with cross functional team members and agency and internal partners to align and execute on website direction. This role will focus on tactical execution of the website roadmap through its entire life cycle and support key business objectives and KPI’s. As the primary web subject matter expert this role is responsible to ensure activation of engaging online experiences that deliver the Brand message to its target audiences that meets business objectives.

As a member of the AbbVie Digital Lab supporting our brand franchises, the Web Product Specialist is responsible for supporting multiple stakeholders and coordinating across a large matrixed organization of stakeholders including Marketing, IT, AORs & Agency partners and Analytics and Marketing Operations stakeholders. This role will lead and manage both strategic and tactical execution of the website projects in order to meet and exceed business goals.

Primary responsibilities of this role:

• Manage the product development process and life cycle from inception to product delivery, growth, and eventual retirement.
• Assist in defining product features and benefits for new and existing site functionality and support brand team as the Adobe product expert.
• Participate in the