Assoc. Marketing Manager, Consumer Media

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Social Media

Job Category:

Professional

All Job Posting Locations:

Jacksonville, Florida, United States of America

Job Description:

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for an Associate Marketing Manager, Consumer Media.

Purpose: We are seeking a motivated and experienced professional to join our ACUVUE® Consumer Marketing Team. The Associate Marketing Manager, Consumer Media will lead the development and execution of fully integrated go-to-market digital strategies and campaign elements—working in close partnership with internal teams and media/creative agencies.

 
The candidate will be data-driven, consumer-centric, and a creative problem solver. They thrive in a dynamic environment and bring an entrepreneurial spirit to how they approach their work and critical thinking. This role reports directly into the Sr. Manager, Consumer Media within the U.S. Marketing department. 

You will be responsible for:

• Build and implement integrated digital campaigns across paid and owned channels to drive awareness and consideration throughout the funnel. 

• Design and maintain organic social media content across key platforms, incorporating awareness of current social trends, standard processes, and emerging formats. 

• Develop social-first creative content, with a focus on graphic design for social media and channel-specific optimization. 

• Handle community engagement across social channels, monitoring conversations, calling out feedback as needed, and maintaining brand voice and integrity. 

• Lead execution of key tactics—from agency briefings and project management to tagging, approvals, and in-market launch. 

• Partner with the Comms team to ensure seamless integration of influencer activations and creator content in-market. 

• Develop test-and-learn strategies to assess the impact and effectiveness of creative, segmentation, and channels for continuous performance improvement. 

• Demonstrate analytical acumen to evaluate and enhance end-to-end consumer experiences across multiple digital touchpoints. 

• Run and coordinate operational efforts across digital campaigns, including agency and vendor relationships. 

• Evaluate program performance and identify optimizations that increase conversion and engagement. 

• Ensure compliance with relevant industry regulations and ethical standards in all marketing activities.

Education: 

• A minimum of a Bachelor’s degree is required 

• An Advanced degree or MBA or equivalent experience is preferred 

Required Skills & Experience: 

• A minimum of 4 years of related experience in Marketing 

• Strong understanding of integrated marketing, including paid and owned media 

• Experience in social media content creation, including graphic design tools (e.g., Canva, Adobe Creative Suite) 

• Expertise in organic and paid social media, influence partnerships, and digital co