Cluster Marketing Manager - Central London Cluster Marriott Hotels

JOB SUMMARY

Marriott International’s Managed hotels in the Central London Cluster seek a dynamic, creative and innovative  Manager, Marketing to be accountable for driving the integrated strategies designed to position its hotels competitively with a strong focus on demand generation, brand-strong guest experiences and creative engagement that drives loyalty. A list of hotels associated with this role can be found at the bottom of this Job Description.

This position sits within the above property Cluster organisation, reporting into the Cluster Senior Marketing Manager. This role will interact daily with Hotel, Cluster and UK Marketing stakeholders.

Objective:

The  Manager, Marketing will support the development and execution of the Marketing activity for each property in the Cluster. This includes development of an over-arching Cluster Marketing Plan, managing budget expenditure, executing campaigns and promotions, and ensuring the local pull through of assets and activation packs for destination, loyalty, segment and hotel brand specific marketing.

Key job functions:

• Work with the Senior Marketing Manager and Cluster teams to support the development and execution of the Marketing Plan to support the business objectives of each hotel, including promotions, branding, media campaigns, loyalty marketing and partnership activity and individual property support
• Implement marketing activity on a national, regional and local level, including annual calendar of marketing activity and property level activation plans, briefing, budget setting, creative and execution development, media planning, and reporting
• Responsible for ensuring the local activation and pull through of all centrally developed marketing initiatives for rooms, meetings and events, fitness/spa, and food and beverage at a local property level including implementing digital and physical activation items
• To ensure that digital platforms (HWS, OTA, segment) and demand generation tactics (PLUS platform, segment paid media) are maintained and activated in coordination with digital field marketing support in order to grow digital channel share within each hotel’s business mix
• Work with the UK Marketing Team to support development and activation of Food & Beverage marketing initiatives, particularly ensuring that F&B Core Concept marketing operations are being upheld from a brand perspective
• Provide Hotel and Cluster Leadership Teams with updates on current and planned marketing activity, gain feedback on hotel requirements
• Manage hotel collateral production requirements, including printed and digital assets and presentations, responsible for providing on and above property sales teams with all customer facing assets and providing marketing support for sales driving initiatives
• Work within Cluster and property marketing budgets, segment by segment and with financial sustainability aligned with the annual Business Plan
• Support planning and executing Marriott Bonvoy marketing activity on property whilst supporting Operations teams with training and enrolment initiative

 

Hotel Support:

• Responsible for ensuring hotel activation packs for all marketing activity are activated to ensure campaigns are pulled through to a property level on time, on brand and with maximum impact
• Responsible for activating social media channels using Marriott’s Social Media Monitoring and Management partner, Sprinklr. This will include the creation of content calendars, organic and paid social media activation, reporting and analysis
• Provide support and guidance to the hotels for activating public relations opportunities on behalf of the hotels and/or UK Marketing when opportunities arise and ensuring the correct procedures are followed with the regional PR Centre of Excellence
• Provide marketing support for need hotels and with demand generation strategies
• Responsible for the audit and on-going review of property photography requirements
• Conduct property photo shoots, including providing brand photographic guidelines, liaise with brand approved photographers, provide sample photography and guidance on use of photography playbook, and photography audits
• Support the relationship with Digital Field Marketing to ensure that the hotels’ annual Digital Plans are optimised and supported with necessary content and funding in a timely manner
• Responsible for providing marketing support for properties undergoing renovation including managing marketing critical path and pre, during and post communications plans
• Manage local hotel email tool usage and execution, including reporting on usage and quality of content

 

Professional attrib