Manager, Campaign Management - Sam's Club MAP

Position Summary...

At Sam’s Club, we focus on delivering top-notch value to our members and partners through our Member Access Platform (MAP). Join our dynamic, high-visibility team within the world’s largest company and use our powerful first-party data to create impactful omnichannel experiences. Your digital expertise will increase growth, boosting both online and offline sales. With MAP, you'll help businesses shine by offering flexible pricing and buying models that enhance brand awareness and consumer engagement. Dive into a role where your contributions matter and measurable outcomes are the name of the game.

What you'll do...

• Plan and Improve Campaigns: Manage both managed service and self-service campaigns, including onsite (display and search), offsite (display and video), social media, and in-store. 

• Understand Campaign Tactics: Use upper funnel (brand messaging, call to action) and lower funnel (direct response, conversion) tactics. 

• Strategic Planning: Develop and implement media plans that align with suppliers’ marketing adjectives and Sam’s Club’s overall goals. 

• Measure Success: Define metrics and measure campaign success using internal analytics. 

• Follow Best Practices: Follow MAP's best practices throughout the digital campaign life-cycle, from pre-sale to post-sale. 

• Daily Maintenance: Lead daily campaign maintenance, track status, and answer internal questions. 

• Traffic Campaign Tags: Implement campaign tags across all ad technology environments (onsite, offsite, social media, search). 

• Client Service: Grow relationships with teams through exceptional client service. 

• Campaign QA: Oversee the QA process to ensure accurate implementation, pacing, and performance. 

• Coordinate with Account Manager: Manage the delivery of creative assets, insertion orders, and all relevant documentation for campaign launch. 

• Analytics Partnership: Collaborate with the Analytics team for reporting and insights generation. 

• Client Insights: Provide clients with regular performance updates, optimizations, and new opportunities. 

• Media Partner Collaboration: Ensure accurate platform implementation with media partners. 

• Troubleshooting: Address issues in pre-production and live campaigns. 

• Reporting: Provide campaign wrap-up reports and monthly auditing reports, and manage bill/pay systems when applicable. 

What you'll bring...

• • Education: Bachelor's Degree in Advertising, Marketing, or a related field.
  • Experience: 3+ years in bid management, campaign management/optimization, or digital media operations (search, display media, network media buys, social media).
  • Skills:
    • Experience with inventory forecasting, digital specs/formats, and media math (CPM, CPV, CTR, CPC, ROAS).
    • Familiarity with media concepts like viewability, IVT, and brand safety.
    • Knowledge of 3rd party platforms such as DoubleVerify, IAS, MOAT, DCM, and Google Ads Manager.
  • Technical Skills:
    • Proficiency in Excel, including creating pivot tables and analyzing media performance data.
    • Experience with media reporting and Doubleclick for Publishers.
  • Media Planning: Understanding of traditional and interactive media planning elements.