Field Marketing Lead

SOPHiA GENETICS combines deep expertise in life sciences with mathematical capabilities in data computing to create the future of AI-assisted Medicine.

We are hiring for the Field Marketing Specialist who will be the preferred point of contact for each sales region for campaigns, marketing tactics as part of awareness campaigns, targeted account-based marketing or product launch campaigns. They are responsible for planning, executing and tracking all marketing activities assigned to create pipeline and leads for the Sales teams.

Bring your knowledge & passion to SOPHiA GENETICS, and join our mission to radically improve the outcomes for Cancer & Rare Disease patients globally as our Field Marketing Manager for Boston/NE US.

Why us:

We believe there is a smarter, more data-driven way to make decisions in healthcare. Support our customers to push industry boundaries, as we pioneer into newly discovered fields and combine complex, multi-modal data for the first time!

SOPHiA GENETICS (NASDAQ: SOPH) combines Data-Driven Medicine, Genomics and Radiomics, to ensure that the data used to help patients today will also benefit the patients of tomorrow. SOPHiA DDM™ Platform in supporting multimodal data-driven medicine.

WHAT CAN WE OFFER YOU

You will have the opportunity to recommend and drive new initiatives and support our fast-growing organization. We are looking for a motivated, enthusiastic and flexible person with the capacity to work independently on projects to completion.

Therefore, if you’re a dynamic, self-motivated professional who believes nothing is impossible, love to learn and be curious, we’d love to have you as part of our team!

Requirements

The Mission - End-to-end Planning and Execution of field marketing activities aiming at creating pipeline

• Develops and execute SOPHiA GENETICS' (BioPharma, SaaS in healthcare & genomics, Rare Disease, and Oncology Applications) annual marketing plans and marketing budget in the assigned region.
• Collaborates with third party companies as needed to ensure all relevant channels and targeted audience is covered in the region
• Defines the go-to market strategy in the assigned region for the given scope.
• Collaborates with content writers, creative design and digital marketing experts to ensure that campaign tactics match market segment needs. (e.g. compelling email / content / social media marketing (blogs / webinars))
• Converts customer and market insight into core marketing briefs and strategic marketing plans that drive successful lead generation thanks to impactful and customized product launch campaigns.
• Defines key messages and visual identity of the booth for local conferences interacting with the graphic designer(s) and the regulatory team for final approval (content and graphics)
• Works with Sales and Product Management to create continuous alignment for business strategy, establish relevant Marketing tactics to help the Sales teams reach their targets, ensuring to deliver campaigns in a timely fashion.
• Ensures that regional marketing plans and all activities support the global marketing objectives and are aligned with the company's brand standards, corporate messaging, positioning and brand development, while regionalizing messaging to the given targeted persona
• Supports planning and management of global conferences and events in messaging, speaker selection, on-site activities and sales briefings.

Monitoring and continuous improvement of marketing strategies

• Tracks agreed KPI's to measure ROI of commercial marketing campaigns. This includes creating performance dashboards with user engagement metrics across channels and orchestrate the communication of outcomes to Sales, Product Management up to the ET.
• Monitors the success of marketing campaigns by working with Digital Marketing to use and implement advanced digital tagging and strategies
• Builds, maintains, and analyzes digital advertising campaigns to ensure the content is reaching the right audiences within budget and timeline.
• Stays informed with the market landscape to create informed market analysis and target segmentation as part of marketing campaigns

Education and Required Experience

• 3 + years of integrated marketing experience in a healthcare-related sector (Biopharma, BioTech, MedTech, Healthcare Service, Healthcare Agency) is required
• Bachelor’s degree in a Marketing field is required and MBA or Master’s de