Senior Director, Product Marketing

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

How you will make a difference: 

Are you a master storyteller with a knack for driving product differentiation in competitive markets? Iterable is looking for an innovative and dynamic Senior Director of Product Marketing to join our team! In this highly visible and influential role, you’ll serve as the key driver of our go-to-market (GTM) strategy, shaping messaging that resonates and empowers our GTM teams to reach new heights. You'll be instrumental in positioning our products to stand out and in ensuring each launch and marketing moment solidifies our industry-leading status.

As the Senior Director of Product Marketing, you’ll have a unique opportunity to bridge the gap between product innovation and market impact. You’ll be responsible for crafting compelling narratives that align with our ideal customer profile (ICP), showcasing the value and differentiation of our product to create a lasting impact across every customer touchpoint.

Core Responsibilities:

GTM Execution and Enablement

• Lead the creation of GTM materials, including solution briefs, competitive analysis, pitch decks, and other collateral that empower our sales and GTM teams to position our product in the market effectively.
• Curate and translate the product roadmap into engaging and impactful external announcements, product launch campaigns, and other communications that strengthen Iterable's market position.

Collaboration and Cross-Functional Leadership

• Act as a strategic advisor and collaborate across teams, including Product, Sales, Customer Success, and Marketing, to ensure alignment on key initiatives.
• Influence and drive high-priority initiatives, facilitating cross-functional decision-making and execution.

Product Launches and Key Marketing Moments

• Own the end-to-end product launch process, working closely with Product and GTM teams to ensure that each launch reinforces our market differentiation and brand positioning.
• Direct and manage marketing moments, from product releases to key campaigns, to maximize impact in the marketplace and maintain Iterable’s thought leadership.

Team Leadership and Development

• Lead and mentor a team of talented product marketers, fostering a culture of growth, recognition, and career development.

Qualifications and Experience:

• Proven experience in product marketing for SaaS or technology products, with a track record of creating clear, innovative, and impactful positioning.
• Strong storytelling ability, with experience defining ICP, crafting use cases, and developing differentiation narratives.
• Demonstrated experience curating and transforming product roadmaps into powerful GTM stories and announcements.

• A strong understanding of the world of