FIELD MARKETING MANAGER

Be a part of one of the 10 fastest growing fast casuals, Slim Chickens!

Slim Chickens is a leading national brand in the fast-growing emerging 'better chicken' fast-casual segment. This is a great opportunity for starting and growing a career in the restaurant field. Want to work with a team that has fun every day by helping guests and making them happy? Our team members offer a fast, accurate, and friendly ordering experience - a genuine interaction that leaves our guests feeling satisfied and appreciated.

You will feel empowered to make decisions that lead to high levels of guest and associate satisfaction.

PURPOSE OF THE POSITION

The Franchise Field Marketing Manager is responsible for leading the sales and traffic building charge in their markets. Our franchisees rely on their FMM to educate their teams and inspire a culture of local sales building. This is driven by the idea that we can use our food as currency to create emotional connections with guests at scale in every trade area.  The FMM helps guide the overall strategy and determines the optimum mix of media, community marketing, local event marketing and sponsorships/endorsements to drive meaningful traffic and create brand swagger in their markets.  Most importantly, they help measure the result to help refine the approach to drive a better and better return. We operate using the principle of radical simplification. Our marketing plans should be easy to explain, simple to execute and straightforward to measure. We don’t need dozens of campaigns, just a few tried and true tactics on the media and community marketing front to drive growth in every market.

ESSENTIAL POSITION RESPONSIBILITIES

Promotion Activation: Local Store Marketing

• Helps every franchisee understand what makes each trade area tick
• Develops a plan that includes community marketing, local events/sponsorships and media
• Measures the plan and collaborates with the franchisee to determine how we can use the performance data to improve the plan
• Works with agency and creative partners as needed to drive media and content

Promotion Activation: New Restaurant Opening

• Work with franchisees to develop a simple but effective New Restaurant Opening Plan
• Dive into each new trade area to modify opening plans to fit the demographics and competitive challenges of each new restaurant location
• Help keep franchisees on schedule with their NRO Marketing by creating a customer calendar and constant communication of decision points
• Work with agency partners to develop and refine New Restaurant Opening creative and media strategies
• Guide and encourage franchisees through each step of the NRO process, from the cross-functional team kick-off, through pre-opening, and post opening promotions
• Share wins and challenges with the other Field Marketing Managers to continue to build on a plan that creates excitement in the trade area while sustaining traffic
• Lead the transition for our franchise partners from the opening plan to the brand marketing calendar with a focus on building guest affinity.

Franchisee Relations

• Be the one stop resource for local and national promotions. If you don’t know the answer, work with our agency partners and internal teams to be the one to find it for our franchise partners Responsible for timely communications to franchisees on brand and local promotions
• Every franchisee and their operators have unique personalities. Be able to translate to all through communicating effective sales and traffic driving programs
• We know you can present, but building relationships gives your recommendations even more weight

Promotion Activation: Sales Building Plans

• Work with franchisees on local media objectives, strategies and plans.  Take those conversations and develop Quarterly Media Planner