Director, Influencer and Celebrity Relations

BPCM is a Global Strategic Consulting & Communications Agency located in a studio lot in West Hollywood. We have been partnering with and building brands for over 20+ years and are a Female lead and all-inclusive driven company. We care about sustainability, equality, brand recognition and telling stories that live on, and we look for people that want to join a team that is supportive of one another, celebrates innovation and encourages growth. If this resonates with you, we would love to hear from you. 

BPCM is seeking experienced, creative, and highly motivated candidates for the position of Director to help lead our Influencer & Celebrity Relations team in West Hollywood. The ideal candidate will bring their proven experience with talent at all levels, work to be a resource for all things influencer & celebrity-related, working collaboratively with both our Los Angeles, New York and London offices. We are looking for an innovative, curious, and creative thinker that is passionate about all things trending in the celebrity landscape and can apply their expertise across a wide range of clients in Wine & Spirits, Auto, Lifestyle, and Sustainability (mainly in luxury) with differing scopes, budgets and needs.  The ideal candidate will actively participate in and lead their team across a range of services including strategy development, casting and deal-making, product seeding, influencer relations (earned and paid), special events, community building and partnerships.  This person will possess the ability to work cross-functionally within and beyond BPCM’s differing Practices and Departments. 

About the role 

·       Provide strong rationale and strategic counsel & direction to clients to establish influencer and celebrity integration strategies that achieve client objectives and position clients as desired in their category 

·       Direct and manage account teams and several direct reports from development, giving regular feedback and support to handling yearly staff appraisals   

·       Act as the senior day-to-day contact for client teams overseeing all client requests

·       Develop and execute earned and paid creative campaigns/KPIs to ensure client objectives are achieved and expectations are exceeded 

·       Oversee the implementation of digital campaigns, brand partnerships, and influencer & celebrity engagement initiatives 

·       Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success 

·       Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned clients/initiatives and staffing structures 

·       Provide strong rationale and strategic counsel & direction to clients to establish influencer & celebrity integration strategies that achieve client objectives and position clients as desired in their category 

·       Manage and guide team members during daily activities, including event planning, campaigns, seeding, reporting and program recaps for specific projects 

·       Monitor and keep abreast of industry news and trends and report updates to team 

·       Lead monthly/bi-weekly/weekly calls with client and in-person meetings alongside senior team leadership 

Influencer & Celebrity Relations

·       Seek innovative ways to execute talent-led partnerships that align with BPCM’s drive of exceeding client expectations 

·       Proactively present unique opportunities for gifting, product integration at events and direct relationship-building opportunities 

·       Ability to think creatively and be innovative when it comes to organic outreach to break through the saturated space and land results for clients  

·       Ensure that target recommendations are diverse and brand-specific

·       Oversee the logistics for campaigns and programs & train team members on how to execute projects, events, and campaigns 

·       Draft and update contracts utilizing brand and agency templates 

·       Execute partnerships, alongside account teams, with influencers & celebrities from post-contract phase through campaign completion 

·       Maintain and continuously grow network of influential “turnkey” KOL, manager, celebrity, agent and publicist relationships  

·       Help manage agency database of go-to talent, KOLs and brand advocates in Launchmetrics 

·       Identify out-of-the-box talent targets and rising stars early in their careers that span different industries, ethnicities, ages and more to bring into BPCM’s agency network 

·       Assist in talent casting needs for the agency, including vetting, researching, and creating client-facing casting doc