Group Events Sales Representative

Job DetailsJob Location: Orange County - Santa Ana, CA 92707Position Type: Full TimeSalary Range: $50,000.00 - $80,000.00 Commission/yearJoin Our Team  

Karl Strauss Brewing Company is San Diego’s first craft brewery. As the stable OG of the craft beer scene, we continue to hold that pioneering spirit, and we’re looking for passionate team members to help us shape the future of craft beer. Our team members are at the heart of what we do, and we treat them that way. You’ll be part of a collaborative, supportive environment where your contributions are valued. We’re not just looking to fill positions. We’re looking for teammates. 

Our Purpose & Vision  

We’re passionate about what we do and why we do it:  

Our Purpose: Making people happy, one Karl Strauss beer at a time  
Our Vision: To be the most loved craft brewery from San Diego  
Our Core Values: K.A.R.L. – Kare for each other, our community, and the environment; Authentic relationships built on trust and integrity; Respect, share, and enjoy our craft; Learn, improve, and grow

Compensation at a Glance

This role follows a commission-based compensation structure with a guaranteed floor, consistent with Karl Strauss sales roles.

What We Offer  

We believe taking care of our people is just as important as the work we do. Our benefits include:  

Medical, dental, vision, and life insurance  
401(k) plan with employer match  
Rewards & recognition program  
Accrued vacation time and paid holidays  
Beer, food, and merchandise discounts  
Flexible schedules/hours
Pet insurance discount...and more! 

The Group Events Sales Representative is a proactive, field-based sales role responsible for driving new event business across all Karl Strauss brewpubs. The Sales Representative is expected to spend the majority of their time in-market developing relationships, prospecting new clients, and generating incremental revenue through corporate events, social gatherings, and community partnerships.

Prospect and develop new business through outbound sales, networking, and community engagement.
Build and maintain relationships with corporate clients, hotels, event planners, and local organizations.
Generate, manage, and convert a pipeline of private events, catering, and group dining opportunities.
Spend significant time in the field developing business and representing the brand within assigned markets.
Collaborate with brewpub operations and marketing teams to coordinate events, execute promotions, and ensure exceptional guest experiences.
Manage sales activity, pipeline, and forecasting within the CRM while meeting established revenue goals and performance metrics.
Necessary Knowledge, Skills, & AbilitiesThis role is designed for a self-starter who thrives in the field, builds relationships, and consistently generates new business. Success requires energy, discipline, and a strong sense of ownership over results.

Located in the Orange County or surrounding area
1–3+ years of sales experience (restaurant group sales, events, hospitality, catering, or B2B)
Strong outbound sales mindset and competitive drive
Excellent communication and follow-up skills
Comfortable working independently in a field-based rol
Experience in restaurant group sales or event sale
Familiarity with CRM systems (Toast Catering, TripleSeat or similar)