Senior Account Executive, Healthcare

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.  

ABOUT BURSON:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.

Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

MORE ABOUT THE ROLE:

We are looking for a Senior Account Executive to join our best-in-class Healthcare team in NYC.  This Senior Account Executive will help to establish the strategic vision for a number of client initiatives.

You will be managing day-to-day client activities across a variety of programming and be comfortable with and interested in integrated communications: digital and social programming, traditional media, paid media and internal communications.  You will be a core member of our team, leading and managing your own projects and work streams. This is an opportunity to draft strategic materials for clients, generate creative ideas, manage projects, think both strategically and tactically and have an impact in our Health & Wellness team.

We are in need of someone who understand the healthcare space and has a passion for working with healthcare clients.

WHAT YOU’LL DO:

• Manage and oversee day-to-day client communications, serving as a reliable point of contact and ensuring exceptional service, strategic guidance, and satisfaction.
• Lead the development and execution of integrated communications strategies, including media relations, content marketing, digital campaigns, and thought leadership initiatives, ensuring alignment with client objectives.
• Develop and present strategic plans, campaign proposals, and performance reports to clients, offering thoughtful insights and recommendations.
• Draft and edit high-quality press releases, bylined articles, media pitches, client reports, social and digital content, blogs, backgrounders, fact sheets, bios and other communications content with accuracy, creativity, and attention to detail.
• Be comfortable with digital media tools and metrics and utilize social networking formats to reach specific audiences.
• Conduct in-depth research on healthcare trends, competitive landscapes, and media opportunities to inform and shape strategic recommendations.
• Proactively identify opportunities to grow existing accounts, offering innovative solutions and strategies to meet client goals.
• Monitor, analyze, and report on media coverage, creating comprehensive coverage reports and performance analytics to demonstrate ROI and campaign success.
• Coordinate and manage internal teams to ensure seamless project management, meeting timelines, budgets, and quality standards.
• Assist in account administration duties such as billing and activity reports.
• Build and maintain strong, trusted relationships with clients, anticipating their needs and providing strategic counsel and problem-solving support.
• Play a key role in new business development, including researching prospective clients, contributing to proposal development, and leading or participating in pitch presentations.
• Mentor, guide, and support junior team members, fostering a collaborative, supportive, and growth-oriented environment.
• Stay informed on evolving healthcare regulations, compliance standards, and communications best practices to ensure all campaigns are strategic, innovative, and industry-compliant.
• Develop relationships with external audiences (media, third-party constituencies, etc.) to pitch and convey client stories.
• Secure media interviews and coordinate specific events and promotions for clients.

EXPERIENCE THAT CONTRIBUTES TO SUCCESS:

• 3+ years of experience in marketing communications, public relations, or a related field; experience in pharmaceuticals or healthcare is required.
• Proven ability to manage multiple accounts and projects in a fast-paced, deadline-driven environment.
• Strong written and verbal communication skills, with the ability to craft compelling narratives and build trusted relationships.
• Experience with HCP and