Marketing & Social Media Manager - Law School

Why Work at BYU   

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.” 

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work. 

Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.

WHO WE ARE

Founded in 1973, the J. Reuben Clark Law School at Brigham Young University (BYU Law) has grown into one of the nation's leading law schools. Boasting an expert faculty and strong student body, the Law School provides an exceptional "education grounded in legal theory, enhanced by experiential learning, and enlightened by the laws of God." (BYU Law Educational Objectives). Dedicated to educating the whole person, BYU Law seeks to "develop people of integrity who combine faith and intellect in lifelong service to God and neighbor." (BYU Law Mission Statement).

WHAT WE DO

At BYU Law, we prepare students for meaningful careers and contributions to our society. We afford students opportunities to develop leadership, transactional, and litigation skills. We equip students with cross-cultural competence, preparing them to engage and communicate effectively. We inspire students to acquire and maintain the highest levels of professionalism, civility, and ethics. And we embrace a whole-building approach, engaging every member of the BYU Law community in developing the professional competencies, character, and diversity of our student's gifts.

WHAT YOU'LL DO IN THIS POSITION

As the Marketing & Social Media Manager for BYU Law, you will lead the school’s marketing and communications efforts across digital, print, social, and event channels. Key responsibilities include:

• Develop and execute a comprehensive, multi-channel marketing strategy that strengthens BYU Law’s brand, supports student recruitment, and engages key stakeholders.

• Provide strategic marketing counsel to Law School leadership, using market research, audience insights, campaign data, and performance analytics to guide decisions.

• Manage brand messaging and oversee the full content creation lifecycle, including photography, videography, graphic design, publications, digital campaigns, and marketing collateral.

• Lead marketing efforts for major BYU Law programs, initiatives, events, publications, and sub-brands, ensuring each has a clear and effective promotional strategy.

• Oversee BYU Law’s digital presence, including social media, email marketing, paid advertising, web content, landing pages, and search campaigns.

• Plan and evaluate marketing campaigns using KPIs, analytics, and ROI measures to continually improve performance and outcomes.

• Collaborate with departments such as Admissions, Career Development, External Relations, and Student Affairs to develop videos, brochures, infographics, and other marketing materials.

• Manage relationships with outside agencies, vendors, and creative partners to ensure projects are completed on brand, on time, and within budget.

• Recruit, train, mentor, and supervise a creative team of part-time videographers, photographers, graphic designers, and social media specialists.

• Direct project workflows and maintain systems for digital assets, online profiles, directory content, images, and video archives. 

WHAT QUALIFIES YOU FOR THIS ROLE?

Minimum:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

• 5+ years of experience in marketing and communications, with a demonstrated track record of developing and executing successful multi-channel campaigns.

Preferred:

• Masters degree in a related field

• Experience within higher education.

• Familiarity with legal education or the legal industry.